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Shopping for God: How Christianity Went from in Your Heart to in Your Face

James B. Twitchell

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ISBN 10: 074329288X / ISBN 13: 9780743292887
Published by Simon & Schuster, 2014
New Condition: New Soft cover
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Bibliographic Details

Title: Shopping for God: How Christianity Went from...

Publisher: Simon & Schuster

Publication Date: 2014

Binding: Paperback

Book Condition: New

Edition: Reprint.

About this title


'Shopping For God' tells the story of how religion went from a personal matter to yet another product or service that is advertised, marketed and purchased.


Religious marketing used to consist of a sign in front of the church with some clever saying. Today mega churches send e-mails every day. Mega church leaders promote a generalized Christianity, sometimes with not even a cross in evidence. They are designed to appeal to everyone and to offend no one. And they are attracting worshippers who are leaving the mainstream denominations. Jim Twitchell examines the phenomenon of religion today, often from the inside, as he travels to traditional churches and mega churches, analyzing their success at attracting new customers and retaining the old ones. He finds that the successful ministers study television instead of condemning it. They adapt rock and hip-hop to Christian themes. The churches that expect to survive better know how to market themselves.

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