Selling Today: Creating Customer Value, Seventh Canadian Edition Plus Companion Website without Pearson eText -- Access Card Package

Gerald L. Manning (Author), Michael Ahearne (Author), Barry Reece (Author), H.F. (Herb) MacKenzie (Author)

ISBN 10: 0133984060 ISBN 13: 9780133984064

Published by Pearson Canada, 2014

Language: English

Condition: Used - Fair Soft cover

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Bibliographic Details

Title

Selling Today: Creating Customer Value, Seventh Canadian Edition Plus Companion Website without Pearson eText -- Access Card Package

Publisher

Pearson Canada

Publication Date

2014

Language

English

ISBN 10

0133984060

ISBN 13

9780133984064

Binding

Soft cover

Condition

Acceptable

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About this title

Synopsis

The seventh Canadian edition of Selling Today describes what ramifications the information age has for the selling world and how sales professionals must cope with new issues arising from the information revolution with an ethical, customer-centred mindset.

The pivotal role of a partnering style of selling in today’s highly competitive business environment is a common theme throughout the seventh Canadian edition of Selling Today: Partnering to Create Value.

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