Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top
Read, Nicholas A.C.; Bistritz, Stephen J.
ISBN 10: 1260116425 ISBN 13: 9781260116427
Published by McGraw Hill, 2018
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About this Item
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Synopsis:
THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives.
How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term?
The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.
This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:•Target the most relevant executives in any sales opportunity•Win support from the executive’s network of gatekeepers and influencers•Position yourself as the supplier who will add the most value with least risk•Update your prospecting and selling skills for the digital age•Sell higher, win bigger, and close faster.
Based on the world’s largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.
About the Author:
Nicholas A. C. Read is chairman of the sales coaching firm SalesLabs (saleslabs.com), which helps companies drive revenue growth through the application of improved process, measurement, and skills. He shares his time between North America, Asia, and Europe.
Stephen J. Bistritz, Ed.D., is president of Learning Solutions International (sellxl.com). He has more than four decades of high-technology sales, sales management, and training management experience, dealing with companies ranging from startups to global leaders.
"About this title" may belong to another edition of this title.
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Title: Selling to the C-Suite, Second Edition: What...
Publisher: McGraw Hill
Publication Date: 2018
Binding: hardcover
Condition: Very Good
Edition: 2nd Edition
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Hardcover. Condition: new. Hardcover. THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives.How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. Youll learn how to:Target the most relevant executives in any sales opportunityWin support from the executives network of gatekeepers and influencersPosition yourself as the supplier who will add the most value with least riskUpdate your prospecting and selling skills for the digital ageSell higher, win bigger, and close faster.Based on the worlds largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781260116427
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