Second That Emotion

Holden, Jeremy D.

Published by Prometheus Books
ISBN 10: 1616146648 / ISBN 13: 9781616146641
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2012. Hardcover. Num Pages: 272 pages, illustrations throughout. BIC Classification: JM; VSP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 528. . . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement.

Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing us to endorse ideas or buy products that we would otherwise reject outright. Holden shows that while advertising and propaganda can provide a spark and social media provides the kindling, individuals create consumer, political, and cultural trends based, more often than not, on thinking that they know logically to be flawed.

For businesspeople who want to see their company or brand break through, this book is both essential and entertaining reading. For the rest of us, the author provides a window into our decision-making processes, and how emotion-based illogical leaps drive our support for movements, whether they are political, commercial, or related to popular culture.

About the Author: Jeremy D. Holden, PhD (Raleigh, NC), is a branding and research strategist with twenty-five years experience consulting with global organizations. He is currently Chief Strategy Officer at Publicis New York, whose clients include P&G, Citi Group, and Nestle. Previously, Holden was Partner/Director of Account Planning at McKinney, where his clients included Audi, NASDAQ, Realogy, and Sherwin Williams. Holden's work has garnered numerous industry awards including the Sustained Success Gold Effie (the top industry award for commercially effective advertising), the AAAA Planning Gold Award, the MIXX Awards Best in Show, the Yahoo Purple Chair, and a Cannes Lion. Holden has an eclectic background having run for political office in the U.K. as well as having performed "Improv."

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Title: Second That Emotion
Publisher: Prometheus Books
Book Condition: New

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