Sales Management

Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing

ISBN 10: 0071134026 / ISBN 13: 9780071134026

Published by McGraw-Hill Education (ISE Editions), 1994

About this Item

: Sales Management: Concepts, Practices, and Cases es una guía exhaustiva sobre la gestión de ventas. Esta segunda edición, publicada en 1994 por McGraw-Hill, ofrece una visión realista de la función de gestión de ventas en un entorno en constante cambio. Incluye ejemplos de prácticas actuales y estudios de casos diseñados para proporcionar diversas oportunidades de aprendizaje, con un enfoque en la venta profesional, la ética y la diversidad en la fuerza de ventas. EAN: 9780071134026 Tipo: Libros Categoría: Negocios y Economía|Educación Título: Sales Management Autor: Eugene M. Johnson| David L. Kurtz| Eberhard E. Scheuing Editorial: McGraw-Hill Education (ISE Editions) Idioma: en Páginas: 704 Formato: tapa blanda.

Seller Inventory # Happ-2025-06-23-b0fa9ab1

Bibliographic Details

• Title: Sales Management
• Publisher: McGraw-Hill Education (ISE Editions)
• Publication Date: 1994
• Language: English
• ISBN 10: 0071134026
• ISBN 13: 9780071134026
• Binding: Soft cover
• Condition: Bueno

About this title

Synopsis

Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practismes and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.