Getting It Right the Second Time: Remarketing Strategies That Have Turned Failure into Success

Gershman, Michael

ISBN 10: 1852511605 / ISBN 13: 9781852511609

Published by Management Books 2000 Ltd, 1991

About this Item

Like New.

Seller Inventory # D7F0-4-M-1852511605-5

Bibliographic Details

• Title: Getting It Right the Second Time: Remarketing Strategies That Have Turned Failure into Success
• Publisher: Management Books 2000 Ltd
• Publication Date: 1991
• Language: English
• ISBN 10: 1852511605
• ISBN 13: 9781852511609
• Binding: Hardcover
• Condition: Like New
• Book Type: book

About this title

Synopsis

Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.