Retailing Management

Michael Levy

Published by Mcgraw-Hill Education Ltd Dez 2013, 2013
ISBN 10: 1259060667 / ISBN 13: 9781259060663
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Neuware - The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google. 704 pp. Englisch. Bookseller Inventory #

About this title:

Synopsis: The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.

In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.

We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.

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Title: Retailing Management
Publisher: Mcgraw-Hill Education Ltd Dez 2013
Publication Date: 2013
Binding: Taschenbuch
Book Condition: Neu

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Book Description McGraw-Hill Education - Europe. Paperback. Book Condition: new. BRAND NEW, Retailing Management (9th International edition), Michael Levy, Barton A. Weitz, Dhruv Grewal, The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google. In preparing this edition, the authors focused on five important developments: the use of big data and analytical methods for decision making, the application of social media and smart phones for communicating with customers and enhancing their shopping experience, the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and the impact of globalization on the retail industry. We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years. Bookseller Inventory # B9781259060663

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Book Description McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 9th International edition. 276 x 214 mm. Language: English . Brand New Book. The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter Gamble, and Google. In preparing this edition, the authors focused on five important developments: the use of big data and analytical methods for decision making, the application of social media and smart phones for communicating with customers and enhancing their shopping experience, the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and the impact of globalization on the retail industry. We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years. Bookseller Inventory # KNV9781259060663

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