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The Retail Champion: 10 Steps to Retail Success

Rayner, Clare

ISBN 10: 0749465883 / ISBN 13: 9780749465889
Published by Kogan Page
New Condition: New Soft cover
From Kennys Bookstore (Olney, MD, U.S.A.)

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About this Item

2012. Paperback. Offers the knowledge, skills, tools and techniques needed to turn your small retail business into a scalable, saleable enterprise. This title is aimed at the small retailer who is serious about growing their business. Using a ten-step process, it gives you the tools, techniques and motivation you need to survive and thrive in a difficult market. Num Pages: 224 pages, Illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 13. Weight in Grams: 356. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780749465889

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Bibliographic Details

Title: The Retail Champion: 10 Steps to Retail ...

Publisher: Kogan Page

Binding: Soft cover

Book Condition:New

About this title

Synopsis:


With both small and large retailers collapsing, consumer confidence is at an all time low. The Retail Champion provides a practical ten step method showing independent retailers how to map out a unique plan so that they can thrive, even in uncertain times.

Clare Rayner provides the tools, techniques and motivation needed to succeed in the highly competitive retail market. Readers will have access to a range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that allow readers to work along with the ten steps they read about in the book. The steps include:
-Defining the goal and mission
-Deciding on a position
-Identifying the ideal customer
-Creating a range plan
-Implementing a pricing and promotional strategy
-Designing a customer engagement process
-Determining the sourcing and supply chain model
-Planning and controlling business
-Setting up an effective back office

Aimed at small retailers who are serious about growing their business, The Retail Champion is equipped with case studies, examples, templates and the knowledge and skills needed to make a retail business a scalable, saleable enterprise.

About the Author:


Clare Rayner, The Retail Champion, is one of the most well-known and respected retail consultants in the UK and lead for the UK Independent Retailer Month, a "Shop Local" campaign. She has held senior consulting roles with global software giant SAP, and international management consulting brand, Accenture.

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