Research Methods for Leisure and Tourism Data Collection, Analysis and Interpretation

Finn, Mick

ISBN 10: 0582368715 / ISBN 13: 9780582368712

Published by Longman, 2000

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001264496

Synopsis:

 This practical guide for undergraduate and HND/C students of Leisure and Tourism provides the tools to recognise and produce good research. It delivers a highly readable demonstration of the methods needed to achieve impressive qualitative and quantitative research. It will enable readers to successfully evaluate their own tourism and leisure research and the research of others. The book focuses on the key concepts of reliability, validity and representativeness. Extensive examples throughout the book highlight the techniques and theory described, and provide the inspiration for readers to generate ideas for new research projects.  The book is directly focused on tourism and leisure examples. A step-by-step guide takes students through the use of SPSS for Windows and an SPSS data file is included; end of chapter exercises test student understanding of the material; and numerous suggestions for further research activity direct the reader to additional sources.   

From the Back Cover: zero length

Bibliographic Details

Title: Research Methods for Leisure and Tourism ...
Publisher: Longman
Publication Date: 2000
Binding: Paperback
Condition: Very Good