Relationship Marketing 3rd

Berndt a

Published by Bay Foreign Language Books
ISBN 10: 1485102642 / ISBN 13: 9781485102649
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BIC Classification: KC. Dimension: 169 x 244 x 18. Weight in Grams: 490. . . Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers. Organisations today need to adopt a more focused approach to interacting with customers while also developing clear strategies for building relationships not only with these customers but with all stakeholders.

About the Author: Adele Berndt is Associate Professor in the Department of Marketing and Logistics at Africa Jonkoping International Business School, in Jonkoping, Sweden. Some of her research topics include retail efficiency, environmental concerns and other service-related topics. She has contributed to academic books on relationship marketing and various marketing texts. Madele Tait is Professor and Head of the Department of Marketing Management at Nelson Mandela Metropolitan University. Her fields of research expertise are marketing management, services marketing and relationship marketing. She is the editor and co-editor of and contributor to a number of textbooks.

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Title: Relationship Marketing 3rd
Publisher: Bay Foreign Language Books
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