Redefining Spectrum Explorer®

Saad Bin Nasir

ISBN 10: 3659307998 / ISBN 13: 9783659307997

Published by LAP Lambert Academic Publishing Nov 2012, 2012

About this Item

Neuware -In this marketing plan, we first analyze the current situation and market trends by providing a Market Summary with its demographics, needs and trends. This is followed by a SWOT analysis and some critical issues that the product faces. The next sections then detail the marketing strategies financial information and controls of the project. The appendices contain numerous specific details, include the extended financial forecast data, with various scenarios and competitor and market information. If this plan is followed, in three short years, Spectrum Explorer® will have captured significant market share in the RF spectrum monitoring field and will have succeeded in realizing its stated goals. Additionally, Communications Research Centre (CRC) will position Spectrum Explorer® as the 'expert's' tool in the mind of the consumers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Seller Inventory # 9783659307997

Bibliographic Details

• Title: Redefining Spectrum Explorer®
• Publisher: LAP Lambert Academic Publishing Nov 2012
• Publication Date: 2012
• Language: English
• ISBN 10: 3659307998
• ISBN 13: 9783659307997
• Binding: Taschenbuch
• Condition: Neu

About this title

Synopsis

In this marketing plan, we first analyze the current situation and market trends by providing a Market Summary with its demographics, needs and trends. This is followed by a SWOT analysis and some critical issues that the product faces. The next sections then detail the marketing strategies financial information and controls of the project. The appendices contain numerous specific details, include the extended financial forecast data, with various scenarios and competitor and market information. If this plan is followed, in three short years, Spectrum Explorer® will have captured significant market share in the RF spectrum monitoring field and will have succeeded in realizing its stated goals. Additionally, Communications Research Centre (CRC) will position Spectrum Explorer® as the “expert’s” tool in the mind of the consumers.

About the Author

The author is MS/M.phill Scholar at Department of Business Administration, Govt. College University, Faisalabad, Pakistan.