ROI of Social Media: How to Improve the Return on Your Social Marketing Investment

Powell, Guy; Groves, Steven; Dimos, Jerry

Published by Wiley
ISBN 10: 0470827416 / ISBN 13: 9780470827413
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Synopsis: How to Improve the Return on Your Social Marketing Investment

This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study.
?Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick

We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience.
?Jeremiah Owyang, Partner, Altimeter Group

The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics ?this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point.
?John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified

Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together.
?Professor JC Larreche, InSEAD, Author of The Momentum Effect 

From the Inside Flap: How to Improve the Return on Your Social Marketing Investment

With this book, social marketers can now answer that nagging question from the CEO and CFO:

?How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest RIO and least risk??

The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. The authors build a Media Engagement Framework that applies directly to:

  • Influences
  • Consumers
  • Individuals

RIO of Social Media is truly global in nature presenting case studies from around the world including Dell (Europe), Comcast (North America), Guinness Anchor Berhad (Malaysia) and Microsoft Asia Pacific. With this range of cast studies, the reader will be able to apply these concepts to their business whether they are based in New York, Shanghai, London or Sydney.

The book presents with an 8-step process to strategize, develop, implement and measure an effective social marketing strategy. 

"About this title" may belong to another edition of this title.

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Title: ROI of Social Media: How to Improve the ...
Publisher: Wiley
Binding: Hardcover
Book Condition: New

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