0470827416 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: How to Improve the Return on Your Social Marketing Investment
This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study.
?Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick
We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience.
?Jeremiah Owyang, Partner, Altimeter Group
The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics ?this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point.
?John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified
Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together.
?Professor JC Larreche, InSEAD, Author of The Momentum Effect
From the Inside Flap: How to Improve the Return on Your Social Marketing Investment
With this book, social marketers can now answer that nagging question from the CEO and CFO:
?How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest RIO and least risk??
The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. The authors build a Media Engagement Framework that applies directly to:
RIO of Social Media is truly global in nature presenting case studies from around the world including Dell (Europe), Comcast (North America), Guinness Anchor Berhad (Malaysia) and Microsoft Asia Pacific. With this range of cast studies, the reader will be able to apply these concepts to their business whether they are based in New York, Shanghai, London or Sydney.
The book presents with an 8-step process to strategize, develop, implement and measure an effective social marketing strategy.
Title: ROI of Social Media: How to Improve the ...
Book Condition: New
Book Description Wiley. Hardcover. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Bookseller Inventory # G0470827416I3N00
Book Description Wiley. Hardcover. Book Condition: Good. Book has some visible wear on the binding, cover, pages. Bookseller Inventory # G0470827416I3N00
Book Description Wiley. Hardcover. Book Condition: Very Good. Book shows a small amount of wear - very good condition. Bookseller Inventory # G0470827416I4N00
Book Description Wiley. Hardcover. Book Condition: GOOD. Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2711926368
Book Description Wiley, 2011. Book Condition: Good. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP80041832
Book Description Wiley, 2011. Book Condition: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP69133436
Book Description Wiley, 2011. Book Condition: Very Good. N/A. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP63440991
Book Description Wiley, 2011. Book Condition: As New. N/A. Ships from Reno, NV. Book in almost Brand New condition. Bookseller Inventory # GRP88424331
Book Description Book Condition: good. 612 Gramm. Bookseller Inventory # M00470827416-G
Book Description Wiley. Book Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine and cover may show signs of wear. Pages can include limited notes and highlighting, and the copy can This item was a donation to Goodwill of Greater Washington. Thanks for your order from Goodwill of Greater Washington. Bookseller Inventory # H-02-06574