Public Relations Theory (Tutorial Essays in Cognitive Science)

ISBN 10: 080580692X / ISBN 13: 9780805806922

Published by Routledge, 1989

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers.

Seller Inventory # wbs8074358536

Bibliographic Details

• Title: Public Relations Theory (Tutorial Essays in Cognitive Science)
• Publisher: Routledge
• Publication Date: 1989
• Language: English
• ISBN 10: 080580692X
• ISBN 13: 9780805806922
• Binding: Soft cover
• Condition: Good
• Weight: 521.6 grams

About this title

Synopsis

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

About the Author

Carl H. Botan