Cover is creased on front lower right corner and worn along back top edge, but text and images are clear and bright. Binding is tight. Inside is clean and unmarked.

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Bibliographic Details

Title

Prototyping: A Practitioner s Guide

Publisher

Rosenfeld Media

Publication Date

2009

Language

English

ISBN 10

1933820217

ISBN 13

9781933820217

Binding

Soft cover

Condition

Very good

Dust Jacket Condition

No jacket

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About this title

Synopsis

Prototyping is a great way to communicate the intent of a design both clearly and effectively. Prototypes help you to flesh out design ideas, test assumptions, and gather real-time feedback from users. With this book, Todd Zaki Warfel shows how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in, and test feasibility with your development team.

About the Author

Todd Zaki Warfel is a founding partner at Messagefirst, where he focuses on design-research for consumer and b2b products. A recognized leader in the design-research and usability fields, Todd speaks regularly at universities and industry conferences and contributes to industry publications. With over 16 years of industry experience, degrees in English, Creative Writing, and Cognitive Psychology, and a background in Product Design, Todd has been fortunate enough to create over 15 industry first products. Todd is a storyteller by nature and is rarely short on details. He is an active member in a number of industry communities and organizations, including the Information Architecture Institute, IxDA, and UPA. He has done work with a variety of clients including: Albertsons, AT&T Wireless, Bankrate, Bank of America, Comcast, Cornell University, Dell, IntraLinks, Palm, Sallie Mae, Splenda, SBC, SUNY, and Tufts University.

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Moe's Books has been selling new, used, and antiquarian books for over fifty years. Our store has four floors, a separate rare book room, and over 300,000 books. We are located in the heart of Berkeley, four blocks from the University of California campus on historic Telegraph Avenue. Please check out website for more information about the store and our event information. We have many of our readings available as free audio downloads. You can also contact us with want lists or questions about our inventory.

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