Principles of Marketing, Student Value Edition (16th Edition)

Kotler, Philip T., Armstrong, Gary

Published by Prentice Hall
ISBN 10: 0133850757 / ISBN 13: 9780133850758
Used / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

2015. 16th Edition. Loose Leaf. . . . . . Books ship from the US and Ireland. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
4.05 avg rating
(1,784 ratings)

Synopsis: NOTE: This is a standalone product.

For Principles of Marketing courses that require a comprehensive text


Help students learn how to create customer value and engagement

In a fast-changing, increasingly digital and social marketplace, it?s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today?s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020  / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096.

MyMarketingLab should only be purchased when required by an instructor.

About the Author:

As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world?s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable.

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master?s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson), now in its fifteenth edition and the most widely used marketing text book in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.

Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. Wilkie ?Marketing for a Better World? Award, both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award, given by the American Marketing Association to honor ?outstanding contributions to science in marketing.? A recent Forbes survey ranks Professor Kotler in the top 10 of the world?s most influential business thinkers. And in a recent Financial Times poll of 1,000 senior executives across the world, Professor Kotler was ranked as the fourth ?most influential business writer/guru? of the twenty-first century.

Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has consulted with many major U.S. and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has traveled and lectured extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.

But Professor Armstrong?s first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler?s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. Through the years, he has worked closely with business student groups and has received several UNC campuswide and Business School teaching awards. He is the only repeat recipient of school?s highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the sixteen-campus University of North Carolina system.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Principles of Marketing, Student Value ...
Publisher: Prentice Hall
Book Condition: New

Top Search Results from the AbeBooks Marketplace

1.

Philip T. Kotler, Gary Armstrong
Published by Pearson (edition 16, 2015) (2015)
ISBN 10: 0133850757 ISBN 13: 9780133850758
Used soft Quantity Available: 1
Seller
BooksRun
(Staten Island, NY, U.S.A.)
Rating
[?]

Book Description Pearson (edition 16, 2015), 2015. soft. Book Condition: Very Good. 16, 2015. Ship within 24hrs. 14 days return guarantee! APO/FPO addresses supported. Bookseller Inventory # 0133850757-8-1

More Information About This Seller | Ask Bookseller a Question

Buy Used
45.35
Convert Currency

Add to Basket

Shipping: 3.08
Within U.S.A.
Destination, Rates & Speeds

2.

Philip T. Kotler, Gary Armstrong
Published by Pearson (edition 16, 2015) (2015)
ISBN 10: 0133850757 ISBN 13: 9780133850758
Used soft Quantity Available: 1
Seller
BooksRun
(Staten Island, NY, U.S.A.)
Rating
[?]

Book Description Pearson (edition 16, 2015), 2015. soft. Book Condition: Very Good. 16, 2015. Loose leaf. Ship within 24hrs. 14 days return guarantee! APO/FPO addresses supported. Bookseller Inventory # 0133850757-8-1-17

More Information About This Seller | Ask Bookseller a Question

Buy Used
45.35
Convert Currency

Add to Basket

Shipping: 3.08
Within U.S.A.
Destination, Rates & Speeds

3.

Kotler, Philip T., Armstrong, Gary
Published by Pearson (2015)
ISBN 10: 0133850757 ISBN 13: 9780133850758
Used Quantity Available: 1
Seller
HPB-Dallas
(Dallas, TX, U.S.A.)
Rating
[?]

Book Description Pearson, 2015. Loose Leaf. Book Condition: Acceptable. open package Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # mon0001157370

More Information About This Seller | Ask Bookseller a Question

Buy Used
47.28
Convert Currency

Add to Basket

Shipping: 3.08
Within U.S.A.
Destination, Rates & Speeds

4.

Kotler, Philip T.; Armstrong, Gary
Published by Pearson (2015)
ISBN 10: 0133850757 ISBN 13: 9780133850758
Used Quantity Available: 1
Seller
TextbooksPro
(Dayton, OH, U.S.A.)
Rating
[?]

Book Description Pearson, 2015. Loose Leaf. Book Condition: Used: Like New. 16th edition. Like new!! Still packaged in original shrink wrap and has not been opened!! FAST SHIPPING W/USPS TRACKING!!!. Bookseller Inventory # 270009194

More Information About This Seller | Ask Bookseller a Question

Buy Used
47.58
Convert Currency

Add to Basket

Shipping: 3.08
Within U.S.A.
Destination, Rates & Speeds

5.

Kotler, Philip T.; Armstrong, Gary
Published by Pearson (2015)
ISBN 10: 0133850757 ISBN 13: 9780133850758
Used Quantity Available: 1
Seller
TEXTBOOKCHARLIE
(Nashville, TN, U.S.A.)
Rating
[?]

Book Description Pearson, 2015. Loose Leaf. Book Condition: Used: Very Good. Book has signs of cover wear. Inside pages may have highlighting, writing and/or underlining. Used books may have stickers on them. Ships same day or next business day. Free USPS Tracking Number. Excellent Customer Service. Ships from TN. Bookseller Inventory # 338582

More Information About This Seller | Ask Bookseller a Question

Buy Used
50.42
Convert Currency

Add to Basket

Shipping: 3.08
Within U.S.A.
Destination, Rates & Speeds

6.

Kotler, Philip T.; Armstrong, Gary
Published by Pearson
ISBN 10: 0133850757 ISBN 13: 9780133850758
Used Quantity Available: 1
Seller
Juggernautz
(Troy, MI, U.S.A.)
Rating
[?]

Book Description Pearson. Book Condition: Fair. 0133850757 Used books do not include any supplemental materials such as; access codes, info-trac, CDs, etc. All text is legible and may contain extensive; markings, highlighting, bookstore stickers, etc. Satisfaction Guaranteed. Orders ship same or next business day w/ tracking. Bookseller Inventory # Z0133850757Z4

More Information About This Seller | Ask Bookseller a Question

Buy Used
52.79
Convert Currency

Add to Basket

Shipping: 3.85
Within U.S.A.
Destination, Rates & Speeds

7.

Kotler, Philip T.; Armstrong, Gary
Published by Pearson
ISBN 10: 0133850757 ISBN 13: 9780133850758
Used Quantity Available: 4
Seller
Lucky's Textbooks
(Dallas, TX, U.S.A.)
Rating
[?]

Book Description Pearson. Book Condition: Good. 0133850757 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Bookseller Inventory # Z0133850757Z3

More Information About This Seller | Ask Bookseller a Question

Buy Used
68.16
Convert Currency

Add to Basket

Shipping: 3.08
Within U.S.A.
Destination, Rates & Speeds

8.

ISBN 10: 0133850757 ISBN 13: 9780133850758
Used Quantity Available: 1
Seller
READERS PRIDE
(PLANO, TX, U.S.A.)
Rating
[?]

Book Description No Binding. Book Condition: Good. GOOD Condition -- Book has visible wear with highlightings and writings inside -- Overall in GOOD & readable condition -- Book ONLY -- Does NOT INCLUDE supplementary materials or accessories such as CD, DVD, access code etc. -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Bookseller Inventory # RP0133850757GO

More Information About This Seller | Ask Bookseller a Question

Buy Used
78.39
Convert Currency

Add to Basket

Shipping: 3.05
Within U.S.A.
Destination, Rates & Speeds

9.

ISBN 10: 0133850757 ISBN 13: 9780133850758
Used Quantity Available: 1
Seller
READERS PRIDE
(PLANO, TX, U.S.A.)
Rating
[?]

Book Description No Binding. Book Condition: Very Good. VERY GOOD condition -- Slightly used book with little highlights and markings inside -- Minor cover wear -- Book Only -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Bookseller Inventory # RP0133850757VG

More Information About This Seller | Ask Bookseller a Question

Buy Used
78.39
Convert Currency

Add to Basket

Shipping: 3.05
Within U.S.A.
Destination, Rates & Speeds

10.

Kotler, Philip T.; Armstrong, Gary
Published by Pearson
ISBN 10: 0133850757 ISBN 13: 9780133850758
Used Quantity Available: 9
Seller
SGS Trading Inc
(Franklin Lakes, NJ, U.S.A.)
Rating
[?]

Book Description Pearson. LOOSE LEAF. Book Condition: Good. 0133850757 US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0133850757Z3

More Information About This Seller | Ask Bookseller a Question

Buy Used
82.12
Convert Currency

Add to Basket

Shipping: 3
Within U.S.A.
Destination, Rates & Speeds

There are 19 more copies of this book

View all search results for this book