0470197579 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: Bad pricing is a great way to destroy your company?s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
From the Inside Flap:
Face facts: Customers have never met a price they liked. And they will use every trick in the book to get you to lower your prices and give up profits. The typical business response is to discount, discount, discount—resulting in less revenue and lower profits.
In Pricing with Confidence, pricing gurus Reed Holden and Mark Burton offer a radically different solution—one that actually builds revenues and profits without lowering prices. The key? Linking prices to the value delivered. The real trick is to bring people from marketing, product development, sales, and senior management into the process of discovering and defending the value you create for customers.
Holden and Burton show you how you can get everyone in your firm to feel 100% confident in your pricing—no matter what customers are saying or how fierce the competition. By following the ten simple rules outlined in Pricing with Confidence, you will be able to hold steady or even raise prices while your customers experience increased value for every dollar they spend. The result is increased revenues and profits.
Pricing with Confidence is a road map for senior leadership in sales, marketing, finance, and pricing to work together to outperform the competition. Pricing with Confidence is organized into ten simple and practical rules to help senior leaders tackle rampant price discounting, negotiate with poker-faced customers, and protect the value a company works so hard to create.
Title: Pricing with Confidence: 10 Ways to Stop ...
Book Condition: New
Book Description Wiley. Hardcover. Book Condition: As New. Nearly new condition book. Bookseller Inventory # G0470197579I2N00
Book Description Book Condition: Acceptable. All of our books are in excellent shape! May contain some wear or contain minimal highlighting-writing. Bookseller Inventory # 3NCB68001KLL
Book Description Wiley, 2008. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0470197579
Book Description Wiley, 2008. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Introduction. Why Pricing Is So Hard and Why Most Companies Mess It Up. Rule One. Replace the Discounting Habit with a Little Arrogance. Rule Two. Understand the Value You Offer Your Customer. Rule Three. Apply a Simple Pricing Strategy. Rule Four. Play Better Poker with Customers. Rule Five. Price to Increase Profits. Rule Six. Innovate for Growth. Rule Seven. Get Your Competitor to React to You. Rule Eight. Build Selling Backbone. Rule Nine. Take Simple Steps to Move from Cost-Plus to Value-Based Pricing. Rule Ten. Pricing with Confidence: Remember Who You Are. Bookseller Inventory # ABE_book_usedgood_0470197579
Book Description Wiley, U.S.A., 2008. Hard Cover. Book Condition: Very Good. Dust Jacket Condition: Very Good. DJ has edge wear, creases, minor scratches, rubbed corners/spine. Boards have edge wear, rubbed corners/spine. No writing. Very good. Bookseller Inventory # 046747
Book Description Book Condition: Acceptable. Book Condition: Acceptable. Bookseller Inventory # 97804701975785.0
Book Description Book Condition: Like New. Book Condition: Like New. Bookseller Inventory # 97804701975782.0
Book Description Wiley, 2008. Book Condition: Good. 1st Edition. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP92692565
Book Description John Wiley and#38; Sons, 2008. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FW-9780470197578
Book Description John Wiley and Sons Ltd. Hardback. Book Condition: new. BRAND NEW, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table, Reed K. Holden, Mark Burton, Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits. Bookseller Inventory # B9780470197578