Preis und Prestige

Hanna Schumacher

Published by Springer Gabler Jul 2015, 2015
ISBN 10: 3658107014 / ISBN 13: 9783658107017
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Neuware - Hanna Schumacher zeigt die unterschiedlichen Auswirkungen von Verkaufsförderungen wie Listenpreissenkungen, monetäre und nichtmonetäre Rabatte auf die Markenwahrnehmung und auf die Kaufintention bei langlebigen Wirtschaftsgütern auf. Die Ergebnisse ihrer Untersuchung, deren Grundlage insgesamt über 1200 Interviews mit Automobilkunden bilden, deuten darauf hin, dass sich die Wirkung bei Prestigemarkenprodukten im Vergleich zu Nicht-Prestigemarkenprodukten unterscheidet. Es wird zudem aufgezeigt, dass diese Effekte von den Persönlichkeitsmerkmalen der Kunden beeinflusst werden. 220 pp. Deutsch. Bookseller Inventory #

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Bibliographic Details

Title: Preis und Prestige
Publisher: Springer Gabler Jul 2015
Publication Date: 2015
Binding: Taschenbuch
Book Condition: Neu

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Schumacher, Hanna:
Published by Wiesbaden, Springer Gabler, 2015. (2015)
ISBN 10: 3658107014 ISBN 13: 9783658107017
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Book Description Wiesbaden, Springer Gabler, 2015., 2015. XVII, 202 S. OKart. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Aktuelle Ausgabe 2015. Bookseller Inventory # 2762AB

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Hanna Schumacher
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Book Description Springer Gabler, 2015. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9783658107017

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Hanna Schumacher
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Book Description Springer Gabler, 2015. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # LP9783658107017

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Book Description Springer Gabler, 2015. Paperback. Book Condition: Brand New. German language. 8.27x5.83 inches. In Stock. Bookseller Inventory # __3658107014

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HANNA SCHUMACHER
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Book Description Springer Gabler, 2015. Paperback. Book Condition: NEW. 9783658107017 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0947850

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Schumacher, Hanna
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Book Description Springer Gabler, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9783658107017_lsuk

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Book Description Springer Gabler, 2015. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9783658107017

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Book Description Springer Gabler, United States, 2015. Paperback. Book Condition: New. 1. Aufl. 2015 ed.. 210 x 148 mm. Language: German . Brand New Book. Hanna Schumacher zeigt die unterschiedlichen Auswirkungen von Verkaufsforderungen wie Listenpreissenkungen, monetare und nichtmonetare Rabatte auf die Markenwahrnehmung und auf die Kaufintention bei langlebigen Wirtschaftsgutern auf. Die Ergebnisse ihrer Untersuchung, deren Grundlage insgesamt uber 1200 Interviews mit Automobilkunden bilden, deuten darauf hin, dass sich die Wirkung bei Prestigemarkenprodukten im Vergleich zu Nicht-Prestigemarkenprodukten unterscheidet. Es wird zudem aufgezeigt, dass diese Effekte von den Personlichkeitsmerkmalen der Kunden beeinflusst werden. Bookseller Inventory # SPR9783658107017

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