This book is for students pursuing business administration course, proposal authors, bid managers, solution architects, pre-sales and sales professionals. This book explains the nitty-gritty of the business proposal. The authors have suggested methods and framework which equips you to draft the winning "proposal". This book covers the journey from sales origination to the signing of a contract. In this journey, authors have elaborated the essential guidelines at every stage. These guidelines are construed through models, methods, and framework. The concepts are simplified with graphics. The authors bring in experience from hundreds of deals across numerous industry sectors to this book. Lastly, there is a dedicated chapter on how one can shift to presales and eventually sales career track for the professionals working in the technology domain.

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