1576603040 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #
Synopsis: Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.
Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign.
Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building.
Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)
About the Author:
With more than thirty-five years at the top of the profession, Steve Cone, chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies, has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as environmental groups, and presidential campaigns for both major parties. He is also the author of Steal These Ideas.
Of Cone, the Chicago Sun Times says, "Like most marketing executives whose opinions we respect, Cone is both cogent and blunt." The Wall Street Journal says, Cone "doesn't merely offer advice but unabashedly tells us what to do. He gets away with this less because of his advertising pedigree than because of the logic of the case he makes."
Cone lives in New York City.
Title: Powerlines: Words That Sell Brands, Grip ...
Publisher: Bloomberg Press
Book Condition: New
Book Description Bloomberg Press, 2008. Hardcover. Book Condition: Good. EXCELLENT value for money and ready for dispatch. Delivery normally within 3/4 days. Our reputation is built on our Speedy Delivery Service and our Customer Service Team. Bookseller Inventory # mon0003640024
Book Description Bloomberg Press 03/06/2008, 2008. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9781576603048
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Book Description Bloomberg Press, 2008. Book Condition: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP74585107
Book Description Bloomberg Press, 2008. Book Condition: Good. N/A. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP92183181
Book Description Bloomberg Press. Hardcover. Book Condition: GOOD. Good: Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2665188729
Book Description Bloomberg Press. Hardcover. Book Condition: Fair. Ex-Library Book - will contain Library Markings. Bookseller Inventory # G1576603040I5N10
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Book Description Bloomberg Press. Hardcover. Book Condition: Fair. Bookseller Inventory # G1576603040I5N00