Power Pricing : How Managing Price Transforms the Bottom Line

Dolan, Robert J.; Simon, Hermann

ISBN 10: 068483443X / ISBN 13: 9780684834436

Published by The Free Press, 1997

About this Item

Unread book in perfect condition.

Seller Inventory # 17424

Bibliographic Details

• Title: Power Pricing : How Managing Price Transforms the Bottom Line
• Publisher: The Free Press
• Publication Date: 1997
• Language: English
• ISBN 10: 068483443X
• ISBN 13: 9780684834436
• Binding: Hardcover
• Condition: As New

About this title

Synopsis

Covering concepts such as market segmentation, promotional pricing and time-customized pricing, this is a guide to how effective pricing can dramatically increase profits. The book is illustrated with many detailed examples from some of the world's most profitable companies.

About the Author

Robert J. Dolan teaches marketing management at the Harvard Business School where he is the Edward W. Carter Professor of Business Administration. Among his previous books are Strategic Marketing Management and Managing New Product Development.