Title: The Positive Case for Negative Campaigning
Publisher: University Of Chicago Press
Binding: Soft cover
Book Condition: New
For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed. Num Pages: 256 pages, 16 figures, 45 tables. BIC Classification: JPVL. Category: (G) General (US: Trade). Dimension: 230 x 153 x 16. Weight in Grams: 424. . 2015. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780226202167
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