Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

Williams, Tim

Published by Wiley
ISBN 10: 0470587156 / ISBN 13: 9780470587157
Used / Hardcover / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

0470587156 BRAND-NEW, Unread Copy in Perfect Condition. FAST UPS shipping (you'll receive your order within 1-5 business days after shipping in most cases*), this helps to ensure your order arrives in perfect condition. PLEASE NOTE: FedEx does not generally deliver to PO Boxes or APO addresses, so please be sure to give us a physical street address to deliver to; also, unfortunately, we cannot ship this item to Alaska or Hawaii. THANKS! *(this applies to domestic shipments within the continental US - other destinations may take longer). Bookseller Inventory #

About this title:

Book ratings provided by GoodReads:
4.39 avg rating
(41 ratings)

Synopsis: It's not the best companies that prevail in the marketplace, but rather the best brands.    The goal of business strategy is not just to be better, but different.   Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.  

 Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as:

- How and why professional service brands become homogenized

- Why standing for everything is the same as standing for nothing

- Why there's no such thing as full service

- Deep and narrow as a strategic imperative

- Why it's better to be a profit leader than a market leader

- Differentiation and price premiums

- How to map your brand on the matrix of relevance and differentiation

- How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best

 Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

From the Back Cover: Better isn?t always better. Different is better.

?Most managers invest their time and energy in trying to make their firms better, when in fact they should also be working to make their firms different.??From Positioning for Professionals

Why are some professional service firms so much more successful than their competitors? The difference isn?t just talent, but focus. The best firms know that standing for everything is the same as standing for nothing. Instead of trying to be good at everything, they do what they do best and find resources for the rest.

Destined to become the positioning strategy companion you?ll turn to again and again, Positioning for Professionals offers executives of professional service firms proven strategies for positioning their firms for maximum success in the marketplace.

Drawn from his decades of work in the advertising and marketing fields, thought leader Tim Williams helps you develop a differentiating value proposition with valuable insights on:

  • Why it?s better to be a profit leader than a market leader
  • How to overcome your natural fear of focus
  • Making your firm hard to imitate
  • Out-of-the-ordinary ways to differentiate your firm from the "sea of sameness"
  • Why every company is a brand, like it or not?
  • ?and why every single business decision you make affects the success and reputation of your brand

It?s no coincidence that a handful of top firms keep winning the most business, attract the best talent, and earn the highest margins. They?re the ones that have staked out a differentiating positioning strategy that capitalizes on their strengths. Rather than being mildly appealing to a broad group of prospects, they?re intensely appealing to a select group of prospects. They?re the firms that follow the valuable principles you?ll find in this book.

Get Positioning for Professionals today and put its winning ideas to work for your firm.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Positioning for Professionals: How ...
Publisher: Wiley

Binding: Hardcover
Book Condition: New

Top Search Results from the AbeBooks Marketplace

1.

Williams, Tim
ISBN 10: 0470587156 ISBN 13: 9780470587157
New Quantity Available: 5
Seller
GreatBookPrices
(Columbia, MD, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 6950126-n

More Information About This Seller | Ask Bookseller a Question

Buy New
20.42
Convert Currency

Add to Basket

Shipping: 2.13
Within U.S.A.
Destination, Rates & Speeds

2.

Tim Williams
Published by John Wiley and#38; Sons (2010)
ISBN 10: 0470587156 ISBN 13: 9780470587157
New Quantity Available: 3
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description John Wiley and#38; Sons, 2010. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780470587157

More Information About This Seller | Ask Bookseller a Question

Buy New
24.60
Convert Currency

Add to Basket

Shipping: 9
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Tim Williams
Published by John Wiley and#38; Sons (2010)
ISBN 10: 0470587156 ISBN 13: 9780470587157
New Quantity Available: 3
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description John Wiley and#38; Sons, 2010. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780470587157

More Information About This Seller | Ask Bookseller a Question

Buy New
24.95
Convert Currency

Add to Basket

Shipping: 3.22
Within U.S.A.
Destination, Rates & Speeds

4.

Tim Williams
Published by - -|NU-ING-00445581
ISBN 10: 0470587156 ISBN 13: 9780470587157
New Hardcover Quantity Available: 3
Seller
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description - -|NU-ING-00445581. Hardcover. Book Condition: New. 9780470587157. Bookseller Inventory # NU-ING-00445581

More Information About This Seller | Ask Bookseller a Question

Buy New
28.69
Convert Currency

Add to Basket

Shipping: 2.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Tim Williams
Published by John Wiley and Sons Ltd
ISBN 10: 0470587156 ISBN 13: 9780470587157
New Hardcover Quantity Available: 3
Seller
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd. Hardback. Book Condition: new. BRAND NEW, Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, Tim Williams, It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there s no such thing as full service Deep and narrow as a strategic imperative Why it s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms. Bookseller Inventory # B9780470587157

More Information About This Seller | Ask Bookseller a Question

Buy New
28.67
Convert Currency

Add to Basket

Shipping: 5.94
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Williams, Tim
Published by Wiley (2010)
ISBN 10: 0470587156 ISBN 13: 9780470587157
Used Hardcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description Wiley, 2010. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Bookseller Inventory # ABE_book_usedgood_0470587156

More Information About This Seller | Ask Bookseller a Question

Buy Used
31.75
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Williams, Tim
Published by Wiley (2010)
ISBN 10: 0470587156 ISBN 13: 9780470587157
New Hardcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description Wiley, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Bookseller Inventory # ABE_book_new_0470587156

More Information About This Seller | Ask Bookseller a Question

Buy New
31.75
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Tim Williams
Published by John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470587156 ISBN 13: 9780470587157
New First Edition Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description John Wiley and Sons Ltd, United Kingdom, 2010. Online resource. Book Condition: New. 1. Auflage. 232 x 160 mm. Language: English . Brand New Book. It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there s no such thing as full service Deep and narrow as a strategic imperative Why it s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms. Bookseller Inventory # BZV9780470587157

More Information About This Seller | Ask Bookseller a Question

Buy New
31.77
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Williams, Tim
Published by Wiley
ISBN 10: 0470587156 ISBN 13: 9780470587157
New Hardcover Quantity Available: 3
Seller
Movie Mars
(Indian Trail, NC, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Book Condition: New. 0470587156 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 14963250

More Information About This Seller | Ask Bookseller a Question

Buy New
28.58
Convert Currency

Add to Basket

Shipping: 3.22
Within U.S.A.
Destination, Rates & Speeds

10.

Tim Williams
Published by Wiley
ISBN 10: 0470587156 ISBN 13: 9780470587157
New Hardcover Quantity Available: 2
Seller
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Book Condition: New. Hardcover. 188 pages. Dimensions: 9.1in. x 6.3in. x 0.9in.Its not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: - How and why professional service brands become homogenized - Why standing for everything is the same as standing for nothing - Why theres no such thing as full service - Deep and narrow as a strategic imperative - Why its better to be a profit leader than a market leader - Differentiation and price premiums - How to map your brand on the matrix of relevance and differentiation - How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9780470587157

More Information About This Seller | Ask Bookseller a Question

Buy New
29.90
Convert Currency

Add to Basket

Shipping: 3.19
Within U.S.A.
Destination, Rates & Speeds

There are 12 more copies of this book

View all search results for this book