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Pharmacies constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of the “atmosphere of space“, since where product and price can no longer provide a competitive advantage, customer loyalty must be created with other means. In addition to professional competence and familiarity with the customers, that becomes above all the ambiance. That in turn translates to the modern and hygienic, together with a friendly and assuring spatial experience. The selected examples show the design sophistication with which pharmacies today, from a functional as well as atmospheric standpoint, set themselves apart from the historical chemists’ shelves – and the competition.

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Book Description 2011. Hardcover. Book Condition: New. Hardcover. Pharmacies constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 272 pages. 1.905. Bookseller Inventory # 9783037680964

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Book Description Braun Publishing AG Dez 2011, 2011. Buch. Book Condition: Neu. Neuware - Apotheken sind eine besondere Form des Geschäftsbaus. Der heute in den meisten Ländern streng regulierte Medikamentenmarkt hat zu einem regelrechten Wettbewerb der Raum-Atmosphäre geführt, denn wo Produkt und Preis keinen Wettbewerbsvorteil schaffen können, muss die Kundenbindung auf anderem Wege erreicht werden: Neben Fachkompetenz und dem Umgang mit der Kundschaft ist das vor allem über das Ambiente möglich. 287 pp. Englisch. Bookseller Inventory # 9783037680964

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Book Description Braun Publishing AG Dez 2011, 2011. Buch. Book Condition: Neu. Neuware - Apotheken sind eine besondere Form des Geschäftsbaus. Der heute in den meisten Ländern streng regulierte Medikamentenmarkt hat zu einem regelrechten Wettbewerb der Raum-Atmosphäre geführt, denn wo Produkt und Preis keinen Wettbewerbsvorteil schaffen können, muss die Kundenbindung auf anderem Wege erreicht werden: Neben Fachkompetenz und dem Umgang mit der Kundschaft ist das vor allem über das Ambiente möglich. 287 pp. Englisch. Bookseller Inventory # 9783037680964

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