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People's Republic of China Ministry of industry and information technology. the first part of the brand development management system: the implementation of the guide interpretation and Application(Chinese Edition)

CHEN MING . LIN DIAN YONG DENG ZHU

ISBN 10: 7506683024 / ISBN 13: 9787506683029
New Condition: New Hardcover
From liu xing (JiangSu, JS, China)

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HardCover. Pub Date:2016-07-01 Pages:422 Language: Publisher: Chinese Chinese Standard Press People's Republic of China Ministry of industry and information technology. brand development management system: the first part is the implementation of interpretation and application of guide describes the industrial enterprises to implement brand development management system. gradually cultivating brand from work. Bookseller Inventory # DN045721

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Title: People's Republic of China Ministry of ...

Binding: Hardcover

Book Condition: New

About this title

Synopsis:

陈明、林典勇、方建春编*的《中华人民共和国工业和信息化部品牌培育管理体系**部分实施指南解读与应用(精)》阐述了工业企业实施品牌培育管理体系以来,逐步将品牌培育的工作从纯粹的产品管理、市场管理中**出来,通过促进工业企业提高创新能力和品牌培育意识以及商标注册、运用、管理和保护能力,增强品牌附加价值和影响力。详细阐述了中国工业企业如何建立、实施、保持、持续改进品牌培育管理体系的具体流程和工作方法。

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