Paradise Switzerland: Poster Collection 21
ISBN 10: 3037782056 ISBN 13: 9783037782057
Published by Lars Müller Publishers, 2010
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Whatever became of the myth of Switzerland? Is Switzerland really a beatific island, or does this paradise on EarthA" betray fault lines? What is connoted by the name SwitzerlandA"? As displayed in tourism posters, chocolate wrappers, milk cartons, wristwatches, and banknotes, the Swiss image-world reflects the Zeitgeist, disclosing projections and yearnings found throughout society. This publication brings together exemplary advertisements dating from 1900 to the present to form a stimulating visual dialogue. Explored first are the ways in which Switzerland has appeared in advertising, and secondly, how this land has been transformed into a cohesive image. Illuminated in the context of image strategies and advertising texts are a range of iconographic types. Coming to light are cliches, images of native life and of foreignness, as well as contradictions and fractures. Readers will encounter the multifaceted spectrum of SwissnessA" through approximately 90 posters by important designers and ad agencies including Aebi und Partner, Otto Baumberger, Emil Cardiaux, Hans Falk, Walter Herdeg, Herbert Leupin, Burkhard Mangold, Herbert Matter, Martin Peikert, Emil Schulthess, Stalder und Suter, Niklaus Stoecklin, Ruf Lanz, Carlo Vivarelli, Weber, Hodel, Schmid, and others.
About the Author: Museum of Design Zurich was founded as a museum of applied arts in 1875. Its principal foci are design, visual communication, and architecture. With more than sixty thousand visitors every year, it is one of Zurich's most heavily visited museums.
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Bibliographic Details
Title: Paradise Switzerland: Poster Collection 21
Publisher: Lars Müller Publishers
Publication Date: 2010
Binding: Paperback
Condition: Good
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Paradise Switzerland / Paradies Schweiz - (Poster Collection 21)
ISBN 10: 3037782056
ISBN 13: 9783037782057
Used
Softcover
First Edition
Seller: BuchKunst-Usedom / Kunsthalle, Seebad Ahlbeck, Germany
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1. Aufl. Hrsg. von: Cynthia Gavranic / Sprache: Deutsch, Englisch / Ist die Schweiz eine Insel der Glückseligen oder ein Paradies mit Rissen? Wie wird der Begriff «Schweiz» konnotiert? Die Schweizer Bildwelten in Plakaten für Tourismus, Schokolade, Milchprodukte, Uhren oder Bankenwesen spiegeln den Zeitgeist wider und verweisen auf gesellschaftliche Projektionen und Sehnsüchte. - Die Publikation vereint prägende Werbebeispiele von 1900 bis heute zu einem visuellen Dialog. Dieser untersucht einerseits, wie das Bild der Schweiz in der Werbung erscheint und andererseits, wie es zum Image transformiert wird. Dabei werden ikonografische Typen im Kontext von Bildstrategie und Werbetext beleuchtet. Klischees, Fremd- und Selbstbild aber auch Widersprüche und Brüche treten dabei zu Tage. (Sehr gut erhalten - ungelesen, neuwertig / in very good condition - as new) Sprache: Deutsch Gewicht in Gramm: 600 KlappBroschur-Umschlag / Softcover. Seller Inventory # 405343
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Paradise Switzerland | Dt/engl, Poster Collection 21
Published by
Lars Müller Publishers GmbH, 2010
ISBN 10: 3037782056
ISBN 13: 9783037782057
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Taschenbuch
Seller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. Paradise Switzerland | Dt/engl, Poster Collection 21 | Cynthia Gavranic | Taschenbuch | 96 S. | Deutsch | 2010 | Lars Müller Publishers GmbH | EAN 9783037782057 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 105229562
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Paradise Switzerland
Published by
Lars Müller Publishers, Zürich, 2010
ISBN 10: 3037782056
ISBN 13: 9783037782057
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Kartoniert / Broschiert. Condition: New. Seller Inventory # 4321081
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Poster Collection: Paradise Switzerland
Published by
Lars Muller, 2010
ISBN 10: 3037782056
ISBN 13: 9783037782057
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First Edition
Seller: Mr Pickwick's Fine Old Books, Katoomba, NSW, Australia
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Softcover (Stiff Card). Condition: As New. Dust Jacket Condition: As New. First Edition. Text in German and English. Size: Octavo (standard book size). Text is in multiple languages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is in as new condition, apart from normal shop shelf wear - contains no tears or chips or other damage. Dust Jacket un-clipped. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Art & Design; Switzerland; ISBN: . ISBN/EAN: 9783037782057. All our pictures shown here are of the actual item, not stock photos. Inventory No: 26393. For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. Seller Inventory # 26393
PARADISE SWITZERLAND: POSTER COLLECTION 21.
Published by
Lars Muller Publishers, Zu_rich,, 2010
ISBN 10: 3037782056
ISBN 13: 9783037782057
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Paperback
First Edition
Seller: Burwood Books, Wickham Market, United Kingdom
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Paperback. Condition: Fine. First Paperback Edition. 8vo. Large format paperback. The image of Switzerland in posters from 1900 to the present. Text in English. ISBN: 3037782056 Pages: 94 Fine. Seller Inventory # C99371
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Paradise Switzerland / Paradies Schweiz - Poster Collection 21 (German/English)
Published by
Lars Müller Publishers / Museum für Gestaltung Zürich, 2010
ISBN 10: 3037782056
ISBN 13: 9783037782057
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Softcover
First Edition
Seller: Antiquariat UEBUE, Zürich, Switzerland
Seller rating 5 out of 5 stars
Softcover. Condition: Sehr gut. 1. Auflage. Z : 16,5 x 24 cm, 6 ½ x 9 ½ in, 96 Seiten/pages, 120 Abbildungen/illustrations - This publication brings together exemplary advertisements dating from 1900 to the present to form a stimulating visual dialogue. Explored first are the ways in which -Switzerland has appeared in advertising, and secondly, how this land has been transformed into a cohesive image. Illuminated in the context of image strategies and -advertising texts are a range of iconographic types. Coming to light are clichés, images of native life and of foreignness, as well as contradictions and fractures. Seller Inventory # ABE-1610024674910
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Paradise Switzerland : Poster Collection 21
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 54474202-20
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