Packaging Design October 1962 Volume 3 Number 4

Farber, Arnold - Editor

Published by Cadel-Kaye Inc., New York, 1962
Used / Illustrated Wraps / Quantity Available: 1
From David Mirvish Books on Art (Toronto, ON, Canada)
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Bibliographic Details

Title: Packaging Design October 1962 Volume 3 ...

Publisher: Cadel-Kaye Inc., New York

Publication Date: 1962

Binding: Illustrated Wraps

Book Condition: Good

Edition: Periodical


52 pp. Profusely illustrated in b/w with some colour. Bi-monthly magazine for the packaging trade subtitled "Materials-Construction-Graphics-Research-Marketing". Contents include articles on the use of colour in package design : Psychology of colour, colour and design requirements, colour printing on various materials, printing inks and methods, fluorescent colour, package typography and colour, colour and the shipping container, colour control and standardization, 10 helpful hints for top quality carton design reproduction, glossary of art and print terms, colour quotient questionnaire, colour case histories featuring re-design programs at Martin-Senour, Crosse & Blackwell and Kodak. Also features sections on product design and material developments. Internally clean and unmarked with tight, sound binding. Colour illustrated wraps are lightly soiled, shelf and edge worn withage toning at the extremities and faint foxing along the foredge. Slight knock at the tail corner. Size: 4to - over 9¾" - 12" tall. Bookseller Inventory # 007453

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Bookseller: David Mirvish Books on Art
Address: Toronto, ON, Canada

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