52 pp. Profusely illustrated in b/w with some colour. Bi-monthly magazine for the packaging trade subtitled "Materials-Construction-Graphics-Research-Marketing". Contents include articles on the use of colour in package design : Psychology of colour, colour and design requirements, colour printing on various materials, printing inks and methods, fluorescent colour, package typography and colour, colour and the shipping container, colour control and standardization, 10 helpful hints for top quality carton design reproduction, glossary of art and print terms, colour quotient questionnaire, colour case histories featuring re-design programs at Martin-Senour, Crosse & Blackwell and Kodak. Also features sections on product design and material developments. Internally clean and unmarked with tight, sound binding. Colour illustrated wraps are lightly soiled, shelf and edge worn withage toning at the extremities and faint foxing along the foredge. Slight knock at the tail corner. Size: 4to - over 9¾" - 12" tall. Bookseller Inventory #
Title: Packaging Design October 1962 Volume 3 ...
Publisher: Cadel-Kaye Inc.
Publication Date: 1962
Binding: Illustrated Wraps
Book Condition: Good
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