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The Package Design Book 3

Pentawards, Julius Wiedemann

Published by Taschen
ISBN 10: 3836553821 / ISBN 13: 9783836553827
New / Hardcover / Quantity Available: 5
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Title: The Package Design Book 3

Publisher: Taschen

Binding: Hardcover

Book Condition: New

Description:

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2013 and 2014, providing a demonstration of creativity in every form of packaging. Num Pages: 432 pages. BIC Classification: AK. Category: (G) General (US: Trade). Dimension: 261 x 250 x 38. Weight in Grams: 2322. . 2014. Mul. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9783836553827

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Synopsis: Crafty casing. The best in international package design. Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories-beverages, food, body, luxury, and other markets - and no fewer than 44 sub-categories. Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2013 and 2014, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.

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