Title: Optimal Distinctiveness: A New Agenda for the Study of Competitive Positioning of Organizations and Markets
Publisher: Cambridge University Press
Publication Date: 2022
Language: English
ISBN 10: 1108964877
ISBN 13: 9781108964876
Binding: Paperback / softback
Condition: New

About this title

This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship.

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