Opportunity-Centred Entrepreneurship

Rae, David

ISBN 10: 0230275184 / ISBN 13: 9780230275188

Published by Red Globe Press, 2014

A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR014809313

Synopsis:

The second edition of this core textbook focuses on the practical elements of opportunity creation, recognition and exploitation. It aims not only to analyse what constitutes entrepreneurship but also enables readers to develop their own entrepreneurial skills. Taking a highly practical and accessible approach, this text connects the theory and practice of entrepreneurship in useful and insightful ways that can be applied in the real-world. This is a book that focuses on learning for, rather than about, enterprise.



Written by a leading authority in the field, Opportunity-Centred Entrepreneurship will be essential reading for undergraduate, postgraduate and MBA students taking courses such as enterprise, new venture creation, creativity and innovation, small business management and corporate entrepreneurship. It has also been designed to support practitioners who are seeking to develop their entrepreneurial skills, whether they are start-up entrepreneurs, career-changers, or managers focusing on innovation and business development. It does not require prior knowledge of other business subjects.



Accompanying online resources for this title can be found at bloomsburyonlineresources.com/opportunity-centred-entrepreneurship. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

About the Author: David Rae is Professor of Business and Enterprise at Lincoln Business School, University of Lincoln, UK, where he is Director of the Enterprise Research and Development Unit.

Bibliographic Details

Title: Opportunity-Centred Entrepreneurship
Publisher: Red Globe Press
Publication Date: 2014
Binding: Paperback
Condition: Fair
Edition: 2nd Edition