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Thaler, Richard H.

51,697 ratings by Goodreads
ISBN 10: 014311526X / ISBN 13: 9780143115267
Published by Penguin (Non-Classics), 2009
New Condition: New Soft cover
From Reuseabook (Gloucester, GLOS, United Kingdom)

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Dispatched, from the UK, within 48 hours of ordering. This book is in Brand New condition. Bookseller Inventory # CHL5281082

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Bibliographic Details

Title: Nudge

Publisher: Penguin (Non-Classics)

Publication Date: 2009

Binding: Paperback

Book Condition: New

About this title


Nudge is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.


'Hugely influential .... choice architects are everywhere'

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