Synopsis
The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together--your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that aha! moment. But is there any way to trigger these insights, beyond dumb luck? Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments--and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas. From Archimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs throughout history share a common origin story. In this book, you will learn to master the skills that will transform your brain into a consistent generator of insights. Drawing on their extensive coaching and training practice with top Silicon Valley firms, Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks. Their tactics range from simple to zany, such as: -Imagine an alternate universe where gravity doesn't exist, and the social and legal rules that govern it. -Map Disney's Pocahontas story onto James Cameron's Avatar. -Rid yourself of imposter syndrome through mental exercises. -Literally change your perspective by climbing a tree. -Stimulate your butterfly mode by watching a foreign film without subtitles. By trying the exercises in this book, readers will emerge with a powerful new capacity for breakthrough thinking.
Review
"This book teaches you how to coax breathtaking breakthroughs and 'Eureka!' epiphanies from the recesses of your mind."
-Adam Cheyer, inventor of Apple's intelligent personal assistant and knowledge navigator Siri
"For anyone whose success depends on producing genuine breakthroughs, this book is a gold mine."
-Alex Pentland, MIT professor, director of the MIT Human Dynamics Lab and the MIT Media Lab Entrepreneurship Program
"A science-backed, fast-acting antidote to the dreaded creative block. Read it and you'll accomplish great things."
-Joe Gebbia, confounder of Airbnb
"Highly recommended! If you want to generate big ideas, read this book. It is a game change."
-Daniel L. Shapiro, founding director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable
"Brilliantly challenging! Cabane and Pollack counter the familiar excuse that true innovation is only for the gifted genius or quirky cousin by linking how the mind functions with some eminently practical things any of us can do to stimulate innovation. Thoughtful, erudite, and, for many of us, the nudge we need."
---General Stanley McChrystal, US Army, retired; former commander of the International Security Assistant Force; and author of Team of Teams
-This book teaches you how to coax breathtaking breakthroughs and 'Eureka!' epiphanies from the recesses of your mind.-
-Adam Cheyer, inventor of Apple's intelligent personal assistant and knowledge navigator Siri
-For anyone whose success depends on producing genuine breakthroughs, this book is a gold mine.-
-Alex Pentland, MIT professor, director of the MIT Human Dynamics Lab and the MIT Media Lab Entrepreneurship Program
-A science-backed, fast-acting antidote to the dreaded creative block. Read it and you'll accomplish great things.-
-Joe Gebbia, confounder of Airbnb
-Highly recommended! If you want to generate big ideas, read this book. It is a game change.-
-Daniel L. Shapiro, founding director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable
-Brilliantly challenging! Cabane and Pollack counter the familiar excuse that true innovation is only for the gifted genius or quirky cousin by linking how the mind functions with some eminently practical things any of us can do to stimulate innovation. Thoughtful, erudite, and, for many of us, the nudge we need.-
---General Stanley McChrystal, US Army, retired; former commander of the International Security Assistant Force; and author of Team of Teams
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