The Myth of the Ethical Consumer Paperback with DVD

Devinney, Timothy M.; Auger, Pat; Eckhardt, Giana M.

Published by Cambridge University Press
ISBN 10: 0521747554 / ISBN 13: 9780521747554
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2010. Pap/Dvdr. Paperback. A no-holds-barred examination of 'ethical' consumerism. Num Pages: 253 pages, 28 b/w illus. 23 tables. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 154 x 15. Weight in Grams: 496. . . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Synopsis: Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption. A half-hour documentary capturing interviews with consumers in eight countries is included on an accompanying DVD.

Book Description: Do consumers really care where products come from and how they are made? Using first-hand findings and extensive research, this book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored.

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Title: The Myth of the Ethical Consumer Paperback ...
Publisher: Cambridge University Press
Book Condition: New

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ISBN 10: 0521747554 ISBN 13: 9780521747554
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Timothy M. Devinney
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Timothy M. Devinney , Pat Auger , Giana M. Eckhardt
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Book Description Cambridge University Press, 2010. 1 Paperback, 1 DVD-ROM. Book Condition: Brand New. 1st edition. 253 pages. 9.00x6.00x0.75 inches. In Stock. Bookseller Inventory # __0521747554

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Timothy M. DeVinney, Pat Auger, Giana M. Eckhardt
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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2010. Mixed media product. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book. Do consumers really care where products come from and how they are made? Is there such a thing as an ethical consumer ? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the ethical consumer is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption. Bookseller Inventory # AAA9780521747554

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Book Description CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2010. Mixed media product. Book Condition: New. 226 x 152 mm. Language: English . Brand New Book. Do consumers really care where products come from and how they are made? Is there such a thing as an ethical consumer ? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the ethical consumer is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption. Bookseller Inventory # AAA9780521747554

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Book Description Cambridge Univ. Press, 2010. Softcover. Book Condition: As New. Dust Jacket Condition: No Dust Jacket. First Edition. Includes CD. First softcover edition. Size: Octavo (standard book size). Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: . ISBN/EAN: 9780521747554. Pictures of this item not already displayed here available upon request. Inventory No: 25108. For further info on this title, click on the "Ask Bookseller a Question" button directly underneath this listing. We will reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. Bookseller Inventory # 25108

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Book Description Cambridge University Press. Mixed media product. Book Condition: new. BRAND NEW, The Myth of the Ethical Consumer Paperback with DVD, Timothy M. Devinney, Pat Auger, Giana M. Eckhardt, Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption. Bookseller Inventory # B9780521747554

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