Mid-Century Ads, 2 Vol.

Published by U.S.A.: Taschen, 2012
ISBN 10: 3836528347 / ISBN 13: 9783836528344
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Synopsis: Mad for ads: Advertising for the space Age—Zoom back in time to the 50s and 60s!   Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.   Text in English, French, and German

About the Author: Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.

Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

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Title: Mid-Century Ads, 2 Vol.
Publisher: U.S.A.: Taschen
Publication Date: 2012
Binding: Hardcover
Book Condition: New

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Book Description 2012. Paperback. Book Condition: New. Paperback. The Big Idea. American print advertising in the 50s and 60s. Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 800 pages. 5.974. Bookseller Inventory # 9783836528344

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Book Description Taschen Benedikt Verlag Gmbh. Book Condition: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Bookseller Inventory # 42890366

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Book Description Taschen, Koln, 2012. Hard Cover. Book Condition: Fine. First Edition. Two vols complete in like new condition. Light bump to slipcase. Bookseller Inventory # 00039360

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Book Description 2012. Paperback. Book Condition: New. Paperback. The Big Idea. American print advertising in the 50s and 60s. Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the B.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 800 pages. 5.974. Bookseller Inventory # 9783836528344

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