Mid-Century Ads, 2 Vol.

Published by U.S.A.: Taschen, 2012
ISBN 10: 3836528347 / ISBN 13: 9783836528344
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still in wrappers,7135 Language: eng Language: eng Language: eng Language: eng Language: eng. Bookseller Inventory #

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Synopsis: Mad for ads: Advertising for the space Age—Zoom back in time to the 50s and 60s!   Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.   Text in English, French, and German

About the Author: Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.

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Title: Mid-Century Ads, 2 Vol.
Publisher: U.S.A.: Taschen
Publication Date: 2012
Binding: Hardcover
Book Condition: New

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