The integration of real-world applications throughout this text gives students a practical perspective on microeconomic theory. Students are motivated and challenged by the use of core theory and modern theories to analyze actual markets, and the author's clear, step-by-step approach to problem-solving helps them to better understand how microeconomic theory is used to solve economic problems and analyze policy issues.

About the Author

Jeffrey Perloff was trained as an economist at the University of Chicago and at MIT. He taught microeconomics at MIT and the Wharton School of Business before moving to the University of California, Berkeley, where he teaches today.

Perloff has conducted exhaustive research within economics, and his articles have appeared in esteemed publications, including the International Economic Review, the Review of Economic Studies, and Econometrica. He has also published several works in psychology journals.

In addition to teaching and research, Perloff has served as consultant and advisor to government agencies such as the U.S. Department of Labor, the U.S. Department of Commerce, the U.S. Department of Justice, and the Federal Trade Commission.

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