Measuring Advertising Readership and Results

Starch, Daniel

Published by McGraw-Hill Book Company, 1966
Used / Hardcover / Quantity Available: 1
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Bibliographic Details

Title: Measuring Advertising Readership and Results

Publisher: McGraw-Hill Book Company

Publication Date: 1966

Binding: Hardcover

Book Condition: Good

Dust Jacket Condition: Good+

Edition: First Edition; First Printing.


First printing. DJ shows minor corner wear, with corner chipping and small corner tears, minor shelf rubbing and light shelf soil. Grey cloth binding. Minor gutter damage at title page, threads showing, else binding is tight. Book is clean. Indexed. ; Charts; 270 pp. Bookseller Inventory # 23505

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