It's Not about Us - It's All about Them

Martin Butler

Published by Management Books 2000, 2016
ISBN 10: 1852527617 / ISBN 13: 9781852527617
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Martin Butler knows what it takes to succeed when it comes to the modern customer. As an entrepreneur, a marketeer, and more recently author, lecturer and high-end retail consultant, he has worked with many leading names.

In this book he distils the essence of a lifetime's work into 50 Steps for true customer excellence. Packed with examples, anecdotes, and quotes from top retailers and businesses around the world, the book will entertain as it will instruct. Butler's knowledge and expertise in this area is well-known. At the end for him, it boils down to one guiding principle:It's Not About Us, It's All About Them!

Commerce is going through a period of rapid and fundamental change. To thrive, organisations must find an emotional edge. They must look to be chosen. They must be customer-obsessed. Above all, they must care... This book will show them how.

Review: Martin Butler has a great way of getting to the heart of an issue. --Jack Hanrahan, Westfield

He combines wisdom and excitement in a unique take on leading edge retail knowledge and practice. --Marc Jones, Deakin University

Martin Butler is the 'real deal' when it comes to retail, innovative thinking and leadership. --Seamus Smith, SagePay

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Bibliographic Details

Title: It's Not about Us - It's All about Them
Publisher: Management Books 2000
Publication Date: 2016
Binding: Paperback
Book Condition: New
Edition: Large type edition.

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Book Description Management Books 2000 Ltd, United Kingdom, 2016. Paperback. Condition: New. Large type / large print edition. Language: English. Brand new Book. Martin Butler knows what it takes to succeed when it comes to the modern customer. As an entrepreneur, a marketeer, and more recently author, lecturer and high-end retail consultant, he has worked with many leading names. In this book he distils the essence of a lifetime's work into 50 Steps for true customer excellence. Packed with examples, anecdotes, and quotes from top retailers and businesses around the world, the book will entertain as it will instruct. Butler's knowledge and expertise in this area is well-known. At the end for him, it boils down to one guiding principle: It's Not About Us, It's All About Them! Commerce is going through a period of rapid and fundamental change. To thrive, organisations must find an emotional edge. They must look to be chosen. They must be customer-obsessed. Above all, they must care. This book will show them how. Seller Inventory # ACB9781852527617

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Book Description Management Books 2000 Ltd, United Kingdom, 2016. Paperback. Condition: New. Large type / large print edition. Language: English. Brand new Book. Martin Butler knows what it takes to succeed when it comes to the modern customer. As an entrepreneur, a marketeer, and more recently author, lecturer and high-end retail consultant, he has worked with many leading names. In this book he distils the essence of a lifetime's work into 50 Steps for true customer excellence. Packed with examples, anecdotes, and quotes from top retailers and businesses around the world, the book will entertain as it will instruct. Butler's knowledge and expertise in this area is well-known. At the end for him, it boils down to one guiding principle: It's Not About Us, It's All About Them! Commerce is going through a period of rapid and fundamental change. To thrive, organisations must find an emotional edge. They must look to be chosen. They must be customer-obsessed. Above all, they must care. This book will show them how. Seller Inventory # ACB9781852527617

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