Stock Image

Marketing Research

Wilson, Alan

30 ratings by GoodReads
ISBN 10: 0273718703 / ISBN 13: 9780273718703
Published by Pearson Education Limited
New Condition New Soft cover
From Kennys Bookstore (Olney, MD, U.S.A.) Quantity Available: 7

Available From More sellers

View all  copies of this book

2011. 3rd Revised edition. Paperback. Num Pages: 432 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 265 x 196 x 20. Weight in Grams: 1040. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780273718703

About this title:

Synopsis:

Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level and is core reading for those students taking the joint module on Marketing Research and Information offered by the Chartered Institute of Marketing and The Market Research Society. The book places research in the bigger picture of marketing and demonstrates how an understanding of marketing research is a key requirement of any effective marketing professional. The text integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. Marketing Research is written in a clear and accessible style using many examples, real-life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research. Online resources include an Instructor's Manual and PowerPoint slides for instructors, along with a free CD incorporating a 'demo' version of SNAP, one of the leading fully-integrated survey software packages for questionnaire design, data collection and analysis.

About the Author: Alan Wilson is Professor of Marketing at the University of Strathclyde Business School. He is also Senior Examiner for the Chartered Institute of Marketing and The Market Research Society. Prior to joining the University of Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written numerous articles on marketing research and has received a number of awards for his publications. He is also a fellow of both the Chartered Institute of Marketing and The Market Research Society.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Marketing Research

Publisher: Pearson Education Limited

Binding: Soft cover

Book Condition: New

Payment Methods

Payment Methods Accepted by Seller

Visa Mastercard American Express


Seller Kennys Bookstore
Address: Olney, MD, U.S.A.

AbeBooks Seller Since 09 October 2009
Seller Rating 5-star rating


Terms of Sale:

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. For any queries please use the contact seller link or send an email to books@kennys.ie,

Conor Kenny


Shipping Terms:

All books securely packaged. Some books ship from Ireland.


Store Description: We carry a comprehensive range of out of print and rare books.

Buy New
List Price:
Price: 68.06 Convert Currency
Shipping: 0 Within U.S.A. Destination, Rates & Speeds
Add to basket