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2011. 3rd Revised edition. Paperback. Num Pages: 432 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 265 x 196 x 20. Weight in Grams: 1040. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780273718703
About this title:
About the Author: Alan Wilson is Professor of Marketing at the University of Strathclyde Business School. He is also Senior Examiner for the Chartered Institute of Marketing and The Market Research Society. Prior to joining the University of Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written numerous articles on marketing research and has received a number of awards for his publications. He is also a fellow of both the Chartered Institute of Marketing and The Market Research Society.
Title: Marketing Research
Publisher: Pearson Education Limited
Binding: Soft cover
Book Condition: New
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