Marketing Libraries in a Web 2.0 World (IFLA Publications, 145, Band 145)
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Ancien livre de bibliothèque. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2011. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-764-537
Bibliographic Details
Title: Marketing Libraries in a Web 2.0 World (IFLA...
Publisher: De Gruyter Saur
Publication Date: 2011
Binding: Hardcover
Condition: Bon
About this title
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India
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