Marketing to the European Laboratory: A Guide to Doing Business in Europe
Peter J. Jenks, Robert L. Stevenson, Jenks, Peter J., Stevenson, Robert L.
ISBN 10: 0966428633 ISBN 13: 9780966428636
Published by HNB Publishing, 2001
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Wonder Book, Frederick, MD, U.S.A.
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Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # V21G-01703
Synopsis:
A comprehensive guide for American chemical, pharmaceutical, instrument, and laboratory supply companies marketing to or manufacturing in the European Union or considering expanding operations overseas. Covers the current market, selling arrangements, packaging and quality issues, regulatory and export law, environmental and currency concerns, and other business practices of the new Europe. A detailed analysis of distribution contracts provides insight into avoiding conflict and maximizing the potential of establishing business abroad. Includes a special section on marketing to Asia. Essential reading for business development and export managers as well as any executive involved in planning or executing the globalization of the business.
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Bibliographic Details
Title: Marketing to the European Laboratory: A ...
Publisher: HNB Publishing
Publication Date: 2001
Binding: Hardcover
Condition: Very Good
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Marketing to the European Laboratory: A Guide to Doing Business in Europe
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Hardcover. Condition: Very Good. Very Good Hardcover; attractively bound in glossy, color covers with bright, distinct lettering on covers and spine; xii (12) + 314 pages including tables and an index; NO highlighting; NO underlining; NO writing; 13 chapters; a securely bound book. Seller Inventory # 22847
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Marketing to the European Laboratory: A Guide to Doing Business in Europe
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-912-827