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Marketing Anthropology(Chinese Edition)

TIAN GUANG . FENG JIAO DENG ZHU

ISBN 10: 722706641X / ISBN 13: 9787227066415
New Condition: New Soft cover
From liu xing (JiangSu, JS, China)

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Paperback. Pub Date: 2017-05-01 Pages: $number Language: Chinese Publisher: Ningxia Publishing House at the beginning of 20th century. marketing studies in the full absorption of the research results of various disciplines on the basis of Gradually developed into an independent subject with specific research objects and research methods. Today. marketing theory has become more mature and more . Bookseller Inventory # DP019599

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Title: Marketing Anthropology(Chinese Edition)

Binding: paperback

Book Condition: New

About this title

Synopsis:

20世纪初,市场营销学就在充分吸收各学科研究成果的基础上,逐步发展成为一门具有特定研究对象和研究方法的独立学科。时至今日,市场营销学理论已经更趋成熟且具多元化实质特征。如何有效地将比较成熟的人类学理论和方法应用于市场营销领域,并使之升华成为一门分支学科,是《市场营销人类学》要展示给读者的主要内容。我们希望自己努力探索和思考的成果,能为人类学家和市场营销理论工作者,提供富有价值的文献参考。

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