2015. Reprint. Paperback. . . . . . Books ship from the US and Ireland. Bookseller Inventory #
Synopsis: Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no share-holder value. He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level -- "in the trenches" -- based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric.
Day introduces the five critical, interdependent choices that managers must make to create a market-driven strategy. With dozens of examples from companies such as Otis Elevator, GE, H.J. Heinz, Ikea, Nestlé, Acuson, and 3M, he shows how forward-thinking companies select their markets, differentiate their products, choose their communication and distribution channels, decide on the scale and scope of their support activities, and select future areas for growth. Finally, Day persuasively documents the commitment to thinking and planning processes at these winning companies that harnesses the power of bottom-up understanding of customers and competitive realities with top-down vision and leadership.
About the Author: George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including The Market Driven Organization, the companion volume to this book. A consultant to leading corporations worldwide. Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.
Title: Market Driven Strategy: Processes for ...
Publisher: Free Press
Book Condition: New
Book Description Free Press, 2015. Book Condition: Very Good. Reprint. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP88222152
Book Description Free Press 2015-01-17, 2015. Paperback. Book Condition: Good. Paperback. Publisher overstock, may contain remainder mark on edge, may contain dents, scratches, and/or various other cosmetic issues. Bookseller Inventory # 9781501100178S
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97815011001783.0
Book Description Free Pr, 2015. Paperback. Book Condition: Brand New. reprint edition. 405 pages. 9.25x6.00x1.25 inches. In Stock. Bookseller Inventory # zk1501100173
Book Description Free Press, 2015. Paperback. Book Condition: New. book. Bookseller Inventory # 1501100173
Book Description Free Press, 2015. Paperback. Book Condition: Very Good. Bookseller Inventory # P021501100173
Book Description Free Press, 2015. Paperback. Book Condition: New. Bookseller Inventory # P111501100173
Book Description Free Press, 2015. Paperback. Book Condition: Good. Reprint. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 1501100173