The Man Who Sold America. The Amazing (but True) Story of Albert D. Lasker and the Creation of the Advertising Century

LASKER, Albert D.] . CRUIKSHANK, Jeffrey L. and SCHULTZ, Arthur W

Published by Harvard Business Review Press, Boston, 2010
Condition: Fine Hardcover
From Randall House Rare Books (ABAA) (Santa Barbara, CA, U.S.A.)

AbeBooks Seller Since 04 February 1998

Quantity Available: 1

About this Item

Octavo. pale green cloth lettered in gilt, mustard endpapers. Illustrated. Presentation copy, signed by one of the authors. " . Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands that are still with us today: Sunkist and SunMaid, Kotex and Kleenex, Puffed Wheat and Puffed Rice, and many others. But his impact went far beyond traditional advertising. Lasker was an energetic crusader against Anti-Semitism. A public relations master, he engineered Warren G. Harding's successful presidential campaign and designed the strategy that ended Upton Sinclair's bid for governor of California ." -from the dust jacket. Bookseller Inventory # 30086

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Bibliographic Details

Title: The Man Who Sold America. The Amazing (but ...

Publisher: Harvard Business Review Press, Boston

Publication Date: 2010

Binding: Hardcover

Book Condition:Fine

Dust Jacket Condition: pictorial dust jacket (fine)

Signed: Presentation copy, signed by one of the authors

Edition: First edition.

Store Description

At Randall House we deal in fine and rare books in many fields; this includes collectible books, limited edition books, and out-of-print books. From Shakespeare Folios to Carter's ABC for Book Collectors, from fine bindings to fine press books, from children's books to early Bibles, from incunabula to modern firsts, they are all part of what makes Randall House Rare Books the book collector's paradise. In addition to books we carry autographs, manuscripts, autograph letters, historical documents and ephemera. We always have a wonderful selection of original paintings, etchings, works on paper, and sometimes sculpture, of renowned artists on display. We also love to have visitors, so make sure to stop in when you are in the area!

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