Title: The Man Who Sold America. The Amazing (but ...
Publisher: Harvard Business Review Press, Boston
Publication Date: 2010
Book Condition: Fine
Dust Jacket Condition: pictorial dust jacket (fine)
Signed: Presentation copy, signed by one of the authors
Edition: First edition.
Octavo. pale green cloth lettered in gilt, mustard endpapers. Illustrated. Presentation copy, signed by one of the authors. " . Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands that are still with us today: Sunkist and SunMaid, Kotex and Kleenex, Puffed Wheat and Puffed Rice, and many others. But his impact went far beyond traditional advertising. Lasker was an energetic crusader against Anti-Semitism. A public relations master, he engineered Warren G. Harding's successful presidential campaign and designed the strategy that ended Upton Sinclair's bid for governor of California ." -from the dust jacket. Bookseller Inventory # 30086
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