Title: MAKING CUSTOMERS COUNT: A Guide to ...
Publisher: Mercury,, London:
Publication Date: 1991
Book Condition: VG+
Dust Jacket Condition: VG+
Edition: 1st Edition
1st ed. Free of internal markings. The still-lustrous DJ a tad rubbed; no tears. ;. Bookseller Inventory # 13083
Synopsis: This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.
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