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MAKING CUSTOMERS COUNT: A Guide to Excellence in Customer Care.

Clutterbuck, David and Susan Kernaghan.

Published by Mercury,, London:, 1991
ISBN 10: 185251048X / ISBN 13: 9781852510480
/ Condition: VG+ / Hardcover
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Title: MAKING CUSTOMERS COUNT: A Guide to ...

Publisher: Mercury,, London:

Publication Date: 1991

Binding: Hardcover

Book Condition: VG+

Dust Jacket Condition: VG+

Edition: 1st Edition

Description:

1st ed. Free of internal markings. The still-lustrous DJ a tad rubbed; no tears. ;. Bookseller Inventory # 13083

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Synopsis: This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.

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