Luxury China: Market Opportunities and Potential

Chevalier, Michel; Lu, Pierre Xiao

Published by Wiley
ISBN 10: 0470823410 / ISBN 13: 9780470823415
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Synopsis: A guide to reaching and profiting from China's expanding luxury consumer class

China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers?particularly professionals in advertising, marketing, and the luxury brands industry?a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.

From the Back Cover: Luxury China answers the question of how to succeed in the fashion and luxury industries of Mainland China. The country's extraordinary economic boom has made it the world's third largest market for fashion and luxury with unlimited potential in the future.

Key issues, such as the size of the Chinese luxury market and its evolution in different product categories are explained and illustrated. Readers will find comparisons between the Chinese luxury clients and that of clients from the rest of the world. This book covers topics such as:

  • Chinese luxury consumer behaviors and their preferences
  • possible market entrance strategies
  • elective retailing
  • successful communication and advertising strategies
  • effective campaigns against counterfeits in China.

Luxury China comes with business cases applicable to Chinese and international brands in main luxury product categories, such as high fashion, leather goods, watches, spirits and wines, decoration and table wares.

The authors have provided deep insights and updated information for the industry's fast evolution in the market. This book comes equipped with practical and effective solutions for new brands that wish to explore their opportunities in this market. It will also prove useful for well-established brands facing the challenges of maintaining and increasing their market share. A perfect reference with solutions! 

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Title: Luxury China: Market Opportunities and ...
Publisher: Wiley
Binding: Hardcover
Book Condition: New

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Book Description John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Book Condition: New. 1. Auflage. 231 x 155 mm. Language: English . Brand New Book. A guide to reaching and profiting from China s expanding luxury consumer class China s growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today s biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China s tremendous market potential. Bookseller Inventory # AAH9780470823415

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Book Description John Wiley and Sons Ltd, United Kingdom, 2009. Hardback. Book Condition: New. 1. Auflage. 231 x 155 mm. Language: English . Brand New Book. A guide to reaching and profiting from China s expanding luxury consumer class China s growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today s biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury brands industry-a deep look into the future of the Chinese luxury goods market and shows them how to tap into China s tremendous market potential. Bookseller Inventory # AAH9780470823415

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