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Low-Income Consumers as a Source of Innovation

Aline Krämer

Published by Betriebswirt.-Vlg Gabler Mrz 2015, 2015
ISBN 10: 3658089296 / ISBN 13: 9783658089290
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Title: Low-Income Consumers as a Source of ...

Publisher: Betriebswirt.-Vlg Gabler Mrz 2015

Publication Date: 2015

Binding: Taschenbuch

Book Condition: Neu

Description:

Neuware - The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. 364 pp. Englisch. Bookseller Inventory # 9783658089290

About this title:

Synopsis: The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

About the Author: Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.

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