The Little Know-It-All : Common Sense for Designers

Klanten, Robert / Bilz, Silja / Mischler, Mika - Editors

Published by Die Gestalten Verlag, 2007
ISBN 10: 3899551672 / ISBN 13: 9783899551679
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352 pp. Full colour illustrations throughout.Fundamental information for designers ,"Divided into seven chapters "Design", "Typography", "Digital Media", "Production", "Marketing", "Law", and "Organization", the book offers a concise analysis as well as explanations of unique vocabulary. Written for a global audience, it expounds on various international formats and legalities." - the publishers. Red fabric page marker. Blue printed and illustrated PVC leatherette flexi cover. As new in original publisher's shrink wrap with no apparent wear or damage. Size: 16mo - over 5¾" - 6¾" tall. Bookseller Inventory #

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Synopsis:

What is a Meta-Tag? What kind of measurement is DIN A1? What kind of clearance and documents do you need before using copyrighted material?

An interdisciplinary knowledge and understanding of design is practically requisite these days with the integration and crossover of evolving media. Today, many students finish their education and enter the professional world without having learned these critical elements. First Aid for Clueless Designers gives you a run-down of all the fundamental information designers need to know in their own as well as adjoining disciplines.

This book is divided into sections explicating unique vocabulary used in design, printing, typography and photography and includes helpful tips and concise analysis in contiguous areas such as advertising, mulimedia, business, copyright and project management. It is structured thematically and equipped with a resourceful index that references numerous sources and links. This indispensable manual is complete with graphics that illustrate and supplement the texts, making it a stimulating reference book for students and newcomers while serving as a trusty companion for professional designers and media professionals alike in their everyday work.

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Bibliographic Details

Title: The Little Know-It-All : Common Sense for ...
Publisher: Die Gestalten Verlag
Publication Date: 2007
Binding: Flexi Cover
Book Condition: As New
Edition: First Edition

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Editor-Robert Klanten; Editor-Mika Mischler; Editor-Silja Bilz
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