Key Marketing Metrics

Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.

Published by Pearson Education Limited
ISBN 10: 0273722034 / ISBN 13: 9780273722038
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2008. 1st Edition. Paperback. Series: Financial Times Series. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 696. . . . . . Books ship from the US and Ireland. Bookseller Inventory #

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Title: Key Marketing Metrics
Publisher: Pearson Education Limited
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Paul W. Farris
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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer
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Book Description Pearson Education Limited, United Kingdom, 2008. Paperback. Book Condition: New. Language: English . Brand New Book. Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can t measure it, you can t manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or dashboard , of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING. Bookseller Inventory # AAK9780273722038

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Book Description Pearson Education Limited, United Kingdom, 2008. Paperback. Book Condition: New. Language: English . Brand New Book. Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can t measure it, you can t manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or dashboard , of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING. Bookseller Inventory # AAK9780273722038

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Paul W. Farris; Neil Bendle; Phillip Pfeifer; David Reibstein
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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
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Book Description Pearson Education Limited. Paperback. Book Condition: new. BRAND NEW, Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, " Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them." Erv Shames, former CEO, Kraft Foods As the old adage goes, "If you can't measure it, you can't manage it". Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING. Bookseller Inventory # B9780273722038

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Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.
Published by Pearson Education Limited (2008)
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Book Description Pearson Education Limited, 2008. Book Condition: New. 2008. 1st Edition. Paperback. Series: Financial Times Series. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 696. . . . . . . Bookseller Inventory # V9780273722038

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