Key Marketing Metrics

Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.

Published by Pearson Education Limited
ISBN 10: 0273722034 / ISBN 13: 9780273722038
Used / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

2008. 1st Edition. Paperback. Series: Financial Times Series. Num Pages: 368 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 696. . . . . . Books ship from the US and Ireland. Bookseller Inventory #

Book ratings provided by GoodReads:
3.91 avg rating
(11 ratings)

Bibliographic Details

Title: Key Marketing Metrics
Publisher: Pearson Education Limited
Book Condition: New

Top Search Results from the AbeBooks Marketplace

1.

Paul W. Farris
Published by Wharton School Publishing (2008)
ISBN 10: 0273722034 ISBN 13: 9780273722038
Used Softcover Quantity Available: 1
Seller
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description Wharton School Publishing, 2008. Book Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. , 800grams, ISBN:9780273722038. Bookseller Inventory # 6825912

More Information About This Seller | Ask Bookseller a Question

Buy Used
18.86
Convert Currency

Add to Basket

Shipping: 6.10
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer
Published by Pearson Education Limited, United Kingdom (2008)
ISBN 10: 0273722034 ISBN 13: 9780273722038
New Paperback Quantity Available: 10
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education Limited, United Kingdom, 2008. Paperback. Book Condition: New. 233 x 158 mm. Language: English . Brand New Book. Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can t measure it, you can t manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or dashboard , of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING. Bookseller Inventory # AAK9780273722038

More Information About This Seller | Ask Bookseller a Question

Buy New
25.98
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer
Published by Pearson Education Limited 2008-12-09, Harlow (2008)
ISBN 10: 0273722034 ISBN 13: 9780273722038
New paperback Quantity Available: 5
Seller
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Pearson Education Limited 2008-12-09, Harlow, 2008. paperback. Book Condition: New. Bookseller Inventory # 9780273722038

More Information About This Seller | Ask Bookseller a Question

Buy New
25.99
Convert Currency

Add to Basket

Shipping: 4.50
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Paul W. Farris
Published by Pearson Education (2008)
ISBN 10: 0273722034 ISBN 13: 9780273722038
New Quantity Available: 1
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Pearson Education, 2008. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # BB-9780273722038

More Information About This Seller | Ask Bookseller a Question

Buy New
24.68
Convert Currency

Add to Basket

Shipping: 9
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

ISBN 10: 0273722034 ISBN 13: 9780273722038
New Quantity Available: 4
Seller
Speedy Hen
(London, United Kingdom)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ST0273722034. Bookseller Inventory # ST0273722034

More Information About This Seller | Ask Bookseller a Question

Buy New
28.06
Convert Currency

Add to Basket

Shipping: 19
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Published by Pearson Education Limited
ISBN 10: 0273722034 ISBN 13: 9780273722038
New Paperback Quantity Available: 1
Seller
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Pearson Education Limited. Paperback. Book Condition: new. BRAND NEW, Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, " Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them." Erv Shames, former CEO, Kraft Foods As the old adage goes, "If you can't measure it, you can't manage it". Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or "dashboard", of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING. Bookseller Inventory # B9780273722038

More Information About This Seller | Ask Bookseller a Question

Buy New
28.98
Convert Currency

Add to Basket

Shipping: 5.94
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer
Published by Pearson Education Limited, United Kingdom (2008)
ISBN 10: 0273722034 ISBN 13: 9780273722038
New Paperback Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education Limited, United Kingdom, 2008. Paperback. Book Condition: New. 233 x 158 mm. Language: English . Brand New Book. Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can t measure it, you can t manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or dashboard , of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING. Bookseller Inventory # AAK9780273722038

More Information About This Seller | Ask Bookseller a Question

Buy New
32.09
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

ISBN 10: 0273722034 ISBN 13: 9780273722038
New Quantity Available: 1
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97802737220380000000

More Information About This Seller | Ask Bookseller a Question

Buy New
32.19
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

Farris, Paul W.; Bendle, Neil; Pfeifer, Phil; Reibstein, David J.
Published by Financial Times Prent. (2008)
ISBN 10: 0273722034 ISBN 13: 9780273722038
New Softcover Quantity Available: 1
Seller
Rating
[?]

Book Description Financial Times Prent., 2008. Book Condition: New. Bookseller Inventory # EH9780273722038

More Information About This Seller | Ask Bookseller a Question

Buy New
32.44
Convert Currency

Add to Basket

Shipping: 4.31
From Germany to U.S.A.
Destination, Rates & Speeds

10.

Paul Farris
Published by Wharton School Publishing 2008-12-09 (2008)
ISBN 10: 0273722034 ISBN 13: 9780273722038
New Quantity Available: 5
Seller
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Wharton School Publishing 2008-12-09, 2008. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LBR-00482690

More Information About This Seller | Ask Bookseller a Question

Buy New
33.52
Convert Currency

Add to Basket

Shipping: 2.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are 17 more copies of this book

View all search results for this book