The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Informa

Norman, Donald A.

ISBN 10: 0262640414 / ISBN 13: 9780262640411

Published by MIT Press, 1999

About this Item

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Seller Inventory # M00262640414-V

Bibliographic Details

• Title: The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Informa
• Publisher: MIT Press
• Publication Date: 1999
• Language: English
• ISBN 10: 0262640414
• ISBN 13: 9780262640411
• Binding: Soft cover
• Condition: very good

About this title

Synopsis

From "Science Finds, Industry Applies, Man Conforms" (motto of the 1933 Chicago USA World's Fair)―to "People Propose, Science Studies, Technology Conforms" (Donald Norman's person-centered motto for the twenty-first centuray).

Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.

In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last―the opposite of how things are done now.

About the Author

Business Week has named Don Norman one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; and he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press), Emotional Design, and The Design of Future Things.