International Marketing

Masaaki (Mike) Kotabe

Published by Wiley & Sons
ISBN 10: 1118830288 / ISBN 13: 9781118830284
Used / Taschenbuch / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Neuware - Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach Uncovers all the latest trends and hot topics in the field Emphasizes the multilateral nature of marketing Prepares readers to manage global marketing activities in an increasingly competitive environment 624 pp. Englisch. Bookseller Inventory #

About this title:

Book ratings provided by GoodReads:
0 avg rating
(0 ratings)

Synopsis: Get the Global Edge in Marketing "The conceptual frameworkdeveloped in this book will facilitate an in?depth study ofinternational marketing issues. . well?thought out and structuredanalysis of several important concepts. A comprehensive set oftools are presented so that students can analyze and understand theglobal marketplace. The examples are application oriented and focuson interesting business practices. Country coverage is extensive.The global perspectives inserts are a major strength of the book.It provides unique and novel insights on the strategies ofmultinational corporations in a wide range of situations andcountries." ? D. Maheswaran, New York University "This textdefinitely portrays modern teaching concepts in global marketing ?much more holistic examination of the marketing function." ? HildyTeegen, The George Washington University "It is truly global,comprehensive, and cross?functional. Extensive coverage of sourcingstrategy, GATT/WTO/FTAs, and culture?s role across all elements addnew dimensions. The increased coverage of segmentation has longbeen overdue in this field and is well?handled in this text. Thework is current, up?to?date, and portrays modern teaching conceptsin global marketing. Many of the examples are unique to this textand serve as refreshing changes from the tired war stories thatoften appear again and again elsewhere." ? Scott Swan, The Collegeof William & Mary "The authors? tone and style shall appeal toour students. They write in a clear and comprehensive style. . Theauthors have researched well and presented appropriate andinteresting examples to illustrate the text. The cases coverextensive geographical areas; functional areas such as product,pricing, promotion and advertising, technology, retailing, etc. addto the students? learning experience." ? K.C. Dhawan, ConcordiaUniversity/Montreal

Product Description:

  • Offering more real?world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach 
  • Uncovers all the latest trends and hot topics in the field
  • Emphasizes the multilateral nature of marketing
  • Prepares readers to manage global marketing activities in an increasingly competitive environment  

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: International Marketing
Publisher: Wiley & Sons

Binding: Taschenbuch
Book Condition: Neu

Top Search Results from the AbeBooks Marketplace

1.

Masaaki (Mike);Helsen Kotabe
Published by John Wiley & Sons (2014)
ISBN 10: 1118830288 ISBN 13: 9781118830284
Used Taschenbuch Quantity Available: 6
Seller
Rheinberg-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description John Wiley & Sons, 2014. Taschenbuch. Book Condition: Gebraucht. Gebraucht - Gut - Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach Uncovers all the latest trends and hot topics in the field Emphasizes the multilateral nature of marketing Prepares readers to manage global marketing activities in an increasingly competitive environment 624 pp. Englisch. Bookseller Inventory # INF3003063206

More Information About This Seller | Ask Bookseller a Question

Buy Used
17.02
Convert Currency

Add to Basket

Shipping: 14.31
From Germany to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Masaaki Kotabe & Kristiaan Helsen
ISBN 10: 1118830288 ISBN 13: 9781118830284
New Softcover Quantity Available: > 20
International Edition
Seller
GREAT BOOKS DEAL
(TALLAHASSEE, FL, U.S.A.)
Rating
[?]

Book Description Softcover. Book Condition: New. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # GBD41560941

More Information About This Seller | Ask Bookseller a Question

Buy New
15.86
Convert Currency

Add to Basket

Shipping: 3.12
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Kristiaan Helsen, Masaaki (Mike) Kotabe
Published by John Wiley & Sons Inc
ISBN 10: 1118830288 ISBN 13: 9781118830284
New PAPERBACK Quantity Available: 12
International Edition
Seller
Textbooksonweb
(New Delhi, India)
Rating
[?]

Book Description John Wiley & Sons Inc. PAPERBACK. Book Condition: New. 1118830288 PLEASE READ THE DESCRIPTION CAREFULLY SOFTCOVER,NEW, INTERNATIONAL EDITION, ISBN & COVER DESIGN DIFFERENT, Perfect Condition. Printed in English.Contents might be different. It may not contain Access Codes/ CDs etc. Restricted sales disclaimer printed on the cover. Ships within 48hrs with tracking no. Delivered in 5 business days excluding saturdays and sundays. Customer satisfaction guaranteed. Mail us if you have any questions. Bookseller Inventory # WLY_AUG#10122

More Information About This Seller | Ask Bookseller a Question

Buy New
25.17
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

4.

Kotabe, Masaaki; Helsen, Kristiaan
Published by John Wiley & Sons Inc (2014)
ISBN 10: 1118830288 ISBN 13: 9781118830284
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description John Wiley & Sons Inc, 2014. Paperback. Book Condition: New. book. Bookseller Inventory # 1118830288

More Information About This Seller | Ask Bookseller a Question

Buy New
35.62
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Kotabe, Masaaki (Mike); Helsen, Kristiaan
Published by John Wiley & Sons (2014)
ISBN 10: 1118830288 ISBN 13: 9781118830284
New Soft cover Quantity Available: 2
Seller
Dynamic bookstore
(Petaling jaya , SEL, Malaysia)
Rating
[?]

Book Description John Wiley & Sons, 2014. Soft cover. Book Condition: New. 5th or later Edition. Brand New Original Soft Cover Edition! Textbook wrapped in Tip Top Condition. Ship from Multiple Locations from Asia Countries. Shipping should take from 3-4 business days within US, Canada, UK, Australia, Japan, and Singapore and other EU countries for ship with EXPEDITE. We do not ship to PO BOX, APO, FPO! Please leave your phone no. for quickly delivery. Bookseller Inventory # 002525

More Information About This Seller | Ask Bookseller a Question

Buy New
64.24
Convert Currency

Add to Basket

Shipping: 7.89
From Malaysia to U.S.A.
Destination, Rates & Speeds

6.

Kristiaan Helsen and Masaaki (Mike) Kotabe
ISBN 10: 1118830288 ISBN 13: 9781118830284
New Paperback Quantity Available: 3
International Edition
Seller
LOCALBOOKS LLC
(BOLINGBROOK, IL, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Bookseller Inventory # 40973

More Information About This Seller | Ask Bookseller a Question

Buy New
64.24
Convert Currency

Add to Basket

Shipping: 7.89
Within U.S.A.
Destination, Rates & Speeds

7.

Kotabe.Helsen
ISBN 10: 1118830288 ISBN 13: 9781118830284
New Quantity Available: 5
Seller
LINDABOOK
(Taipei, TP, Taiwan)
Rating
[?]

Book Description No Binding. Book Condition: New. Ship in 24 hours,new, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia,n. Bookseller Inventory # ABE-6411216959

More Information About This Seller | Ask Bookseller a Question

Buy New
80.97
Convert Currency

Add to Basket

Shipping: 7.82
From Taiwan to U.S.A.
Destination, Rates & Speeds

8.

Masaaki Kotabe, Kristiaan Helsen
Published by John Wiley Sons Inc, United States (2014)
ISBN 10: 1118830288 ISBN 13: 9781118830284
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley Sons Inc, United States, 2014. Paperback. Book Condition: New. 6th International student edition. 254 x 203 mm. Language: English . Brand New Book. * Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environment. Bookseller Inventory # AAZ9781118830284

More Information About This Seller | Ask Bookseller a Question

Buy New
184.44
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Masaaki Kotabe, Kristiaan Helsen
Published by John Wiley Sons Inc, United States (2014)
ISBN 10: 1118830288 ISBN 13: 9781118830284
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description John Wiley Sons Inc, United States, 2014. Paperback. Book Condition: New. 6th International student edition. 254 x 203 mm. Language: English . Brand New Book. * Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environment. Bookseller Inventory # AAZ9781118830284

More Information About This Seller | Ask Bookseller a Question

Buy New
187.80
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

ISBN 10: 1118830288 ISBN 13: 9781118830284
New Quantity Available: 1
Seller
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # ST1118830288. Bookseller Inventory # ST1118830288

More Information About This Seller | Ask Bookseller a Question

Buy New
199.09
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are 11 more copies of this book

View all search results for this book