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Innovatsionnoe upravlenie marketingom: na osnove sinergeticheskogo podkhoda (Russian Edition)

Zinaida Shuklina

ISBN 10: 3846551694 / ISBN 13: 9783846551691
Published by LAP LAMBERT Academic Publishing, 2011
Condition: Good Soft cover
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Bibliographic Details

Title: Innovatsionnoe upravlenie marketingom: na ...

Publisher: LAP LAMBERT Academic Publishing

Publication Date: 2011

Binding: Paperback

Book Condition:Good

About this title

Synopsis:

V sovremennoy nauchnoy literature nedostatochno raskryty voprosy razvitiya instrumentariya, sposobstvuyushchego povysheniyu effektivnosti upravleniya marketingom turistskikh predpriyatiy i obespecheniya sotsial'nogo effekta dlya potrebiteley. Aktual'nost' izuchaemoy problemy, ee nedostatochnaya razrabotannost', teoreticheskaya i prakticheskaya znachimost' opredelili temu issledovaniya: «Innovatsionnoe upravlenie marketingom na osnove sinergeticheskogo podkhoda», postanovku tseley i zadach. Tsel'yu issledovaniya yavlyaetsya teoreticheskoe obosnovanie i eksperimental'naya proverka effektivnosti primeneniya sinergeticheskogo podkhoda kak osnovy innovatsionnogo upravleniya marketingom predpriyatiy turindustrii.

About the Author:

Shuklina Zinaida Nikolaevna - professor kafedry marketinga Bryanskogo Gosudastvennogo Universiteta, doktor ekonomicheskikh nauk. Zanimaetsya nauchnoy deyatel'nost'yu s 1980 goda. Sfera nauchnykh interesov - marketing, menedzhment, ekonomika.

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